Vice President, Partner, Portfolio Management
5 - 7 years experience • Business Services
Salary depends on experience
Posted on 02/21/18
Confidential Company
Chicago, IL
5 - 7 years experience
Business Services
Salary depends on experience
Posted on 02/21/18
Position Summary
UM is looking for a dynamic, fun, strategic thinker who is looking to advance their media planning career! We are a group of straightforward and open-minded people, aiming to keep it simple but pack a punch. Individually these values may seem obvious, but together they form a culture that we think is unique and different from many other companies and clients.
Essential Functions
- Lead integrated media planning, investment and activation across TV, Print, Outdoor, Radio, Display, Mobile media
- Oversees media plan development and implementation
- Develop media strategies consistent with brand marketing objectives and selling strategy
- Ensure plans deliver upon agreed KPI’s
- Oversee top-line strategy behind performance-based (Digital and Search) campaigns
- Recommend targeted, innovative media vehicles consistent with media strategies
- Complete detailed competitive analysis and US marketplace updates
- Inform budgetary discussions and incremental funding requests
- Maintain relationships with all levels of client contact
- Prepares and makes presentations to clients regarding media recommendations, ensuring buy-in
- Negotiate corporate contracts and individual program deals
- Manage integrated supervisors and planners on day-to-day responsibilities including billing, digital reporting, program negotiations, media plan updates as well as training and development
- Compile final plan recommendation presentations with detailed rationale
- Manage client requests – i.e. plan changes, budget changes, provide marketplace information
- Consistently bring new media and technology ideas to team for application/brainstorming
- Ensures best practices are applied across account responsibilities
Qualifications
Education:
-
Bachelor's degree required, preferably with a concentration in advertising, marketing, business administration or communications
Work Experience:
- Five to seven years’ experience in media planning including three to five years management experience required
Skills:
- Experience with multiple business categories inclusive of regional
- Self-Starter, demonstrates Initiative
- Excellent written and verbal skills
- Ability to manage multiple projects simultaneously
- Collaborative mindset
- Thrives in fast paced environment
- High level of comfort presenting to clients and internal team members
- Proven track record with client relations and growing existing business
- Solid awareness of industry trends and planning/measurement models
- Primarily digital: heavy online display (vertical, networks/exchanges), social, search, email
- Understanding of marketing and communications process; Planning, buying, managing and optimizing across all channels (directly and/or consulting)
- Digitally Savvy: Personally uses digital media, demonstrates passion about emerging media
Tracking Code : 20149632