Vice President, Partner, Portfolio Management

Position Summary

UM is looking for a dynamic, fun, strategic thinker who is looking to advance their media planning career!  We are a group of straightforward and open-minded people, aiming to keep it simple but pack a punch. Individually these values may seem obvious, but together they form a culture that we think is unique and different from many other companies and clients. 

Essential Functions

• Lead integrated media planning, investment and activation across TV, Print, Outdoor, Radio, Display, Mobile media
• Oversees media plan development and implementation
• Develop media strategies consistent with brand marketing objectives and selling strategy
• Ensure plans deliver upon agreed KPI’s
• Oversee top-line strategy behind performance-based (Digital and Search) campaigns
• Recommend targeted, innovative media vehicles consistent with media strategies
• Complete detailed competitive analysis and US marketplace updates
• Inform budgetary discussions and incremental funding requests
• Maintain relationships with all levels of client contact
• Prepares and makes presentations to clients regarding media recommendations, ensuring buy-in
• Negotiate corporate contracts and individual program deals
• Manage integrated supervisors and planners on day-to-day responsibilities including billing, digital reporting, program negotiations, media plan updates as well as training and development
• Compile final plan recommendation presentations with detailed rationale
• Manage client requests – i.e. plan changes, budget changes, provide marketplace information
• Consistently bring new media and technology ideas to team for application/brainstorming
• Ensures best practices are applied across account responsibilities

 Qualifications

Education:

• Bachelor's degree required, preferably with a concentration in advertising, marketing, business administration or communications

Work Experience:

• Five to seven years’ experience in media planning including three to five years management experience required

 Skills: 

• Experience with multiple business categories inclusive of regional
• Self-Starter, demonstrates Initiative
• Excellent written and verbal skills
• Ability to manage multiple projects simultaneously
• Collaborative mindset
• Thrives in fast paced environment
• High level of comfort presenting to clients and internal team members
• Proven track record with client relations and growing existing business
• Solid awareness of industry trends and planning/measurement models
• Primarily digital: heavy online display (vertical, networks/exchanges), social, search, email
• Understanding of marketing and communications process; Planning, buying, managing and optimizing across all channels (directly and/or consulting)
• Digitally Savvy: Personally uses digital media, demonstrates passion about emerging media

Tracking Code : 20149632