Develop and execute corporate marketing strategy including forging brand awareness and industry reputation; supporting corporate, regional, and segment business objectives and growth; sales enablement; broker engagement; and facilitating effective collaboration and communication.
*** Ensure company brand is appropriately positioned across markets, clients, product and service offerings, and within context of the broader corporate enterprise.
*** Develop market entry strategies for new geographies which foster brand awareness and recognition.
*** Educate leadership on marketing capabilities and approaches required in today's environment.
*** Optimize marketing strategy and tactics to meet business objectives.
*** Ensure messaging resonates with clients and brokers, and speaks to large account workers' compensation and casualty solutions.
*** Develop fully integrated and multi-tier marketing and engagement strategy for brokers and agents.
*** Lead efforts to implement impactful digital marketing strategies and content.
*** Prepare marketing plans based around tradeshows, conferences, and similar events.
*** Create feedback mechanisms, metrics, and awareness of metrics.
*** Assess performance of initiatives and make adjustments as required.
*** Partner with Field, Distribution, TPA, and Underwriting leadership to incorporate information into departmental and regional strategies and tactics.
*** Incorporate broker interaction strategies into regional and segment marketing communications plans.
Take on a position with a company offering a generous compensation package with competitive bonuses, company paid health and wellness benefits, company matched 401(k), profit sharing, stock options, and pension. Vacation time from start with paid time off for personal days, sick days, and holidays.
Please reference #38509168 when responding.Education Requirements: Bachelor DegreeMinimum Experience Requirements: 5-10 yearsJob City Location: GreensboroJob State Location: NCJob Country Location: USASalary Range: $130,000 to $200,000
Diedre Moire Corporation, Inc.
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CONSIDERED EXPERIENCE INCLUDES:
Top 10 Job Site Top 10 Careers Site Insurance Vice President Marketing Vice President Underwriting Vice President Operations Marketing Manager Program Manager Leadership VP Commercial Lines Commercial Insurance
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