Vice President of Marketing

Confidential Company  •  Atlanta, GA

11 - 15 years experience  •  Building Materials

Salary depends on experience
Posted on 10/31/17 by Kevin Young
Confidential Company
Atlanta, GA
11 - 15 years experience
Building Materials
Salary depends on experience
Posted on 10/31/17 Kevin Young

POSITION DETAILS:

As a member of the executive team, the VP, Marketing will be responsible for all corporate Marketing and Product Management activities, the analysis of existing marketingchannel strategy; the redesign and implementation of new Marketing strategies; building and enhancing corporate and product branding within industry channels to create a cohesive and coordinated brand strategy aimed at increasing domestic and international awareness while also creating a holistic communications strategy.

RESPONSIBILITIES:

• Develop a coordinated brand strategy that effectively communicates the firm’s key messages, offerings and value in target markets through a variety of mediums, including print, media, websites, newsletters, and e-communications.

• Develop strategic and tactical marketing plans to achieve revenue goals.

• Develop and utilize performance metrics to assess market strategy– i.e. market growth, customer satisfaction and retention, and revenue generation.

• Manage Marketing and Product Management teams. Provide support for LATAM and Canada as requested.

• Ability to travel up to 25-30%.

QUALIFICATIONS:

• 10+ years of managing Marketing, Product Development and Strategic Business Development in Manufacturing, preferably in Building Materials.

• Bachelor’s degreerequired. | Master’s degree in Business or Marketing, highly preferred.

• Experienced in both Commercial and Residential product linesworking with an established distributor network.

• Creative, strategic and tactical approach to expanding target markets with proven revenue growth.

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