Vice President of Marketing


Atlanta, GA

Industry: Building Materials


11 - 15 years

Posted 357 days ago

  by    Kevin Young


As a member of the executive team, the VP, Marketing will be responsible for all corporate Marketing and Product Management activities, the analysis of existing marketingchannel strategy; the redesign and implementation of new Marketing strategies; building and enhancing corporate and product branding within industry channels to create a cohesive and coordinated brand strategy aimed at increasing domestic and international awareness while also creating a holistic communications strategy.


• Develop a coordinated brand strategy that effectively communicates the firm’s key messages, offerings and value in target markets through a variety of mediums, including print, media, websites, newsletters, and e-communications.

• Develop strategic and tactical marketing plans to achieve revenue goals.

• Develop and utilize performance metrics to assess market strategy– i.e. market growth, customer satisfaction and retention, and revenue generation.

• Manage Marketing and Product Management teams. Provide support for LATAM and Canada as requested.

• Ability to travel up to 25-30%.


• 10+ years of managing Marketing, Product Development and Strategic Business Development in Manufacturing, preferably in Building Materials.

• Bachelor’s degreerequired. | Master’s degree in Business or Marketing, highly preferred.

• Experienced in both Commercial and Residential product linesworking with an established distributor network.

• Creative, strategic and tactical approach to expanding target markets with proven revenue growth.