Vice President, Marketing

Lai Ventures (For Start Up Organization)  •  Scottsdale, AZ
Salary depends on experience
Posted on 07/10/18
Lai Ventures (For Start Up Organization)
Scottsdale, AZ
Technology
Salary depends on experience
Posted on 07/10/18

Description

Lai Ventures is recruiting this position for a client, an early stage company that is funded and primed to penetrate a high growth consumer market. The company's technology platform expands and elevates home automation to a level not yet seen broadly in the marketplace. Solutions move beyond audio, video and lighting controls - to sensors and voice-control capabilities that "really" integrate entertainment, comfort, health, safety, and wellness solutions. Not too long from now people will wonder how they ever lived without it.

 

Primary Responsibilities:

  • Take a seat at the table with other executives to drive strategy over time
  • Dive in deep, roll up your sleeves, and deliver value from day one
  • Analyze market trends to identify and make sense of the company's best opportunities
  • Develop a sophisticated brand strategy and messaging for the company and its solutions
  • Drive decision making on market positioning and pricing across segments and solutions
  • Develop marcom strategy and diverse demand generation programs to fuel growth
  • Collaborate with, enable and support a diverse group of partners as needed
  • Deliver maximum value from every marketing dollar invested in support of high margin growth

Experience Required:

  • Experience as a marketing executive, with proven success
  • Senior leader in a start-up environment, with proven success
  • Ability to develop marketing strategies and programs to fuel growth
  • Ability to apply marketing techniques over digital and non-digitalchannels
  • Solid understanding of market research and decision support analysis
  • Ability to cultivate and empower diverse distributionchannels
  • Strong critical thinking and problem solving skills
  • Collaborative, creative, accountable team player with a strong point of view
  • BS Marketing or Communications with preference for MBA or MA

If you don't meet the requirements above, please don't submit your resume for this position. We're clear on what we need and we're confident we'll find it. Thank you.

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