Vice President, Marketing

Company Description

Butterfly Network’s mission is to democratize healthcare by enabling universal access to superior medical imaging. We reinvented ultrasound technology by creating the world's first handheld, single-probe whole-body ultrasound system: the Butterfly iQ. This innovative technology reduces the cost of the traditional ultrasound system by miniaturizing it onto a single seimconductor silicon chip.

Butterfly harnesses the advantages of AI and cloud computing to deliver advanced imaging that is easy-to-use and built for the digital era. The Butterfly iQ and next-generation Butterfly iQ+ have received CE Mark and FDA clearance, and are being sold in hospitals and clinics around the globe.

Joining Butterfly Network is the opportunity to redesign the future of healthcare through the power of technology. Embark on a journey with us to maximize global impact, motivated by the idea that our products will change the lives of millions along with the people you love.

Job Description

As the Vice President of Marketing, you will be the senior-most marketing leader within the organization, reporting directly to the CEO. In this role, you will have end-to-end ownership of all aspects of the company's marketing efforts. We are seeking a highly experienced brand builder who possesses a deep understanding of both consumer and enterprise marketing. The ideal candidate will have the ability to operate as a player coach, combining hands-on execution with strategic leadership. Strong management skills and the ability to inspire and lead a high-performing marketing team are essential.

Key Responsibilities:

• Develop and execute the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth.
• Lead the creation and management of the company's brand identity, ensuring consistent messaging, positioning, and visual representation across all channels.
• Develop a deep understanding of target audiences, market trends, and competitive landscape to inform marketing strategies and initiatives.
• Drive integrated marketing campaigns across multiple channels, including digital, social media, print, events, and other relevant platforms.
• Collaborate with cross-functional teams, including product management, sales, and customer success, to align marketing efforts with business goals and objectives.
• Build and manage a high-performing marketing team, providing coaching, mentorship, and guidance to foster professional growth and achieve results.
• Monitor and analyze marketing metrics and key performance indicators (KPIs) to evaluate campaign effectiveness and drive data-driven decision-making.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing to identify opportunities for innovation and continuous improvement.
• Effectively manage the marketing budget, allocating resources and investments to maximize ROI.
• Define e-commerce and digital marketing strategy focused on driving demand and customer acquisition
• Perform a broad variety of tasks in support of the role and responsibilities.

Qualifications

Baseline skills/experiences/attributes:

• Proven track record (10+ years) of success in senior marketing leadership roles, preferably as a Vice President of Marketing or a similar position.
• Demonstrated experience in building and elevating brand identity and recognition in both consumer and/or enterprise markets.
• Experience working in a start-up or in a fast paced entrepreneurial environment
• Strong strategic mindset with the ability to develop and execute comprehensive marketing strategies aligned with business objectives.
• Experience leading and developing high-performing marketing teams, fostering a collaborative and results-oriented culture.
• Excellent understanding of digital marketing channels, including social media, content marketing, SEO, SEM, and email marketing.
• Outstanding written and verbal communication skills, with the ability to effectively articulate complex ideas and influence stakeholders.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Exceptional leadership and management skills, with the ability to inspire and motivate teams to achieve ambitious goals.
• Bachelor’s Degree, Advanced degree preferred

Ideally, you also have these skills/experiences/attributes (but it’s ok if you don’t!):

• Experience working in the healthcare or digital health space
• Global experience and mindset

LocationAt Butterfly we offer a hybrid work environment. For most employees, this means part time in the office (two or more days a week). Our offices offer kitchens stocked with snacks and beverages, comfortable work stations, and multiple opportunities to collaborate with your colleagues to build community.

This is a hybrid position and will be based out of our office in New York City, NY.

Benefits and Perks

• Fully covered medical insurance plan (with dental & vision) - as a health-tech company, we place great worth on our teams’ well-being! We also quarterly fund an HSA account for all enrolled employees.
• Comprehensive Employee Assistance Program - we provide access to tools and resources to support your emotional health and day-to-day needs.
• 401k plan and match - we facilitate your retirement goals.
• Unlimited Paid Time Off + 15 Holiday Days a Year - recharge and come back ready to make an impact
• Parental Leave - for eligible employees, we provide a generous 10-week parental leave and additional 6-8 weeks pregnancy-related leave for birthing parents.
• Competitive salaried compensation - we value our employees and show it
• Equity - we want every employee to be a stakeholder
• The opportunity to build a revolutionary healthcare product and save millions of lives!

Compensation

Minimum full-time salary range between $250,000 - $275,000 + bonus + equity + benefits

For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.

Butterfly Network does not accept agency resumes.

Butterfly Network is an E-Verify Company.

Butterfly Network is an equal opportunity employer. Regardless of race, traits associated with race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability or Veteran status. All your information will be kept confidential according to EEO guidelines.

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