Vice President Marketing and Communications at FleetCor Technologies in Atlanta, GA

The VP, Marketing & Communications owns and provides leadership in the development and execution of innovative, performance-driven integrated marketing communications strategies to meet a variety of objectives (prospect recruitment, brand awareness, customer loyalty etc.). S/He will lead a team responsible for planning and executing day-to-day tactics and comprehensive, integrated campaign strategies across a variety of owned, earned, and paid channels.

S/He will leverage data, audience insights, and an expert understanding of marketing and communication channels and strategies to effectively deliver communications programs.

Key Responsibilities:

• Define a creative and persuasive messaging strategy to support our GTM approach in the SMB segment, including branding, advertising (TV, Radio, Print, Direct Response) and website messaging.
• Work closely with our LOBs to plan and execute marketing strategies
• Own the voice of the customer and lead segmentation and targeting
• Create a customer centric culture supported by customer insights
• Create customer loyalty campaigns to improve customer onboarding and retention
• Manage PR/Events
• Develop content for sales materials, websites, social media and campaigns
• Build and manage a team of marketing and communication professionals
• Direct agencies when needed.
• Manage the marketing budget with accountability for deliverables on budget/on time

Preferred Background:

• 10+ years of Marketing Leadership Experience; including team management across multiple marketing disciplines.
• Must have a proven track-record in both the Traditional (TV/Radio) and Digital Advertising/Media space. Loyalty Marketing experience is a PLUS.
• Prior experience in the Business to Business (B2B), SAAS, Payments, or Financial/Banking industry
• Prior Experience in Direct Response and Website Marketing.
• Strong understanding of a Digital Marketing Infrastructure
• Prior experience with Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL) Development
• Bachelor’s Degree in Marketing, Communications, Psychology, or other related discipline. Masters Degree preferred.

Key Competencies:

• T-Shaped Leader and/or Hands-On Leadership style
• Superb Communication Skills; Written, Verbal, and Creative
• Must be a Self-Starter
• Must be Data and Research driven
• Must have a pragmatic and creative mind