Vice President, Key Account Marketing in New York, NY

$$250K+(Ladders Estimates)

CBS Corporation   •  

New York, NY 10001

Industry: Media

  •  

11 - 15 years

Posted 58 days ago

This job is no longer available.

DESCRIPTION:

Responsible for planning, development and execution of consumer marketing efforts designed to increase SHOWTIME subscriptions for broadband and traditional distribution partners that may include Comcast, ATT/DIRECTV, YouTube TV and Samsung. Also responsible for leading strategy and development of Point-of-Sale call center marketing initiatives. Work closely with distribution account teams and media team in the development and evaluation of key account marketing plans to ensure sales and revenue goals are achieved. Work with all corporate departments to ensure these key account business needs are met and to facilitate analysis of performance across multiple metrics. Manage team of 7 to achieve key account marketing goals.

PRINCIPAL RESPONSIBILITIES:

  • Lead planning and supervise creative development and execution of consumer-facing account-specific marketing programs encompassing multiple touchpoints (TV, on-platform digital advertising, off-platform digital advertising including social, programmatic, etc.)
  • Manage team of 7 to provide guidance as they:
  • Develop tactics, insuring flawless, on-time execution
  • Manage project budget and keep account teams informed of necessary course corrections
  • Assess effectiveness of existing tactics via analysis of all efforts
  • Work with distribution teams to establish marketing strategies and corresponding initiatives that serve account needs and business goals
  • Make recommendations for optimal allocation of marketing resources including account-specific budget and contractual partner marketing support
  • Collaborate with distribution partners, Subscription Marketing team, Creative Services or external agency on creative development that reflects appropriate strategies
  • Collaborate with Media department on media planning and analysis
  • Work with Legal and Business Affairs departments on complex clearance matters
  • Plan, supervise and manage corresponding budget for creative development and execution of Point-of-Sale marketing materials
  • Oversee tactical execution via 1 dedicated manager and 4 managers that work primarily on consumer-facing efforts
  • Tactics include intranet site updates, digital training programs, physical call center training and promotional materials including programming one-sheets, posters and standees
  • Meet regularly with Point-of-Sale managers on the distribution team to ensure understanding of needs
  • Represent key account business needs and activity to the rest of the SNI organization
  • Oversee tracking, valuation and reporting of partner marketing activity
  • Within Distributor Marketing, ensure Subscription Marketing team understands needs and plans that would inform development of broadly used marketing materials
  • Ensure Program Marketing understands creative needs or parameters
  • Ensure Customer Service is aware of key partner marketing initiatives that could have customer implications
  • Ensure Research is aware of partner marketing to track against product usage
  • Staff training and development
  • Conduct regular personnel reviews (2X annually)
  • Support training efforts specific to developmental areas of each staff member
  • Foster cross functional exposure and cross pollination of opportunities and best practices and


QUALIFICATIONS:

  • Minimum 10 years experience in consumer marketing - both advertising and direct marketing
  • Promotion experience managing complex marketing programs
  • Previous account-specific marketing experience a plus
  • Graduate degree helpful
  • Expertise in many areas of marketing - direct response, digital media, TV advertising, social, retail, event, etc.
  • Knowledge of video distribution landscape, including both digital and traditional providers
  • Ability to translate business needs, goals and initiatives into a business plan outlining objectives, strategies, tactics, timing, budget, measurement and analysis
  • Suggest new approaches that are effective and on strategy
  • Ability to identify and capitalize on media/market trends
  • High-level presentation, communication (written and verbal), interaction and negotiation skills are critical
  • Ability to build collaborative relationships
  • Matrix management skills
  • Flexible - ability to work in a dynamic industry which is characterized by change


Valid Through: 2019-9-16