Vice President/Group Director, Creative Strategy

DigitasLBi   •  

MA

Industry: Professional, Scientific & Technical Services

  •  

11 - 15 years

Posted 41 days ago

This job is no longer available.

Overview

Vice President/Group Director – Creative Strategy


Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now, we’re looking for a brilliant Vice President/Group Director to drive that transformation – someone who’s an expert in the field, beloved by clients and always looking for new insights to bring to life. Sound like you? Read on.


What you’ll do:
As Vice President/Group Director, you’ll take ownership in driving the impact of our business, leading the charge for us to become a more influential partner to CMOs and CEOs through the quality of our ideas and our creative work. Day to day, you’ll be tasked with:

  • Partnering with the Creative Director and providing inspiration for the Creative Department
  • Leading the charge to create and champion our own original organizing ideas, and reducing our reliance on activating those of other agencies
  • Managing and mentoring mid-level planners and rising Strategy talent
  • Serving as both an anchor and springboard for the other strategic capabilities
  • Acting as Guardian angel for Relationship Leads, a trusted partner to Clients, and an ally for New Business

We’re looking for a Vice President/Group Director with outstanding experience that includes:

  • A four year college degree and 12-14+ years of experience in creative strategy, preferably both advertising agency and client experience
  • A knack for finding ‘real’ insights and presenting them in a way that inspires creative
  • Qualitative research expertise applying innovative qualitative research techniques (primary research or secondary/syndicated tools)
  • Keen ability to navigate originating ideas/brand experiences
  • A collaborative spirit, shepherding solutions through with other strategists and agency partners
  • Willingness to roll up the sleeves to help bring great ideas to life
  • Proven influence at the CMO level and beyond
  • Persuasiveness and the confidence to excite clients to buy into powerful ideas:
    • A reputation for being exceptionally insightful, enterprising, articulate and convincing
    • The wisdom and patience to not try and boil an ocean: This is about changing a large business from within
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

2019-28281