Vice President, Global Marketing, Vascular

11 - 15 years experience  •  Telecommunications

Salary depends on experience
Posted on 08/14/17
Morrisville, NC
11 - 15 years experience
Salary depends on experience
Posted on 08/14/17

• Serves as key member of Vascular Leadership team.
• Establishes a marketing organization structure which can effectively fulfill its strategic business objectives, permits clear definition of accountabilities of key roles, and can react swiftly to market changes and opportunities
• Designs, formulates, and publishes strategic marketing plans and contributes to the formulation of the SBU’s Strategic Business Plan (short and long term)
• Provides overall leadership in Marketing, working closely with the President of the division, Sales, R&D, Regulatory, HR, Finance, Operations, Clinical Medical Affairs and other key functions in a collaborative, hands-on manner to drive adoption of the existing and emerging product portfolio
• Analyzes and guides the product development portfolio and provides critical input to decisions regarding the integration and positioning of new products for the Vascular BU
• Develops strong competitive positioning, health economic and comparative advantage messaging
• Works with Sales and Finance to develop premium price positions and gross margin enhancement, leveraging operating efficiencies, new product development and voice-of-customer market research efforts
• Provides market training and education programs based on clinical evidence for the Vascular BU’s product suite
• Collaborates with Regulatory in the company’s international markets to develop global brand equity and a harmonized approach to regulatory submission and geographically tailored product development
• Works closely with Sales, Finance, and Operations to manage and refine Demand Planning
• Works closely with the Vice President of Sales to develop strategies and tactics and educate the sales force and evolve multiple call points for the Vascular BU’s customers
• Researches and analyzes new technology opportunities and M&A targets in collaboration with the company’s Business Development group and Vascular R&D. Designs and executes testing, validation and diligence programs to vet and value these opportunities with a view to strategic investment and acquisition
• Collaborates with Key Opinion Leaders (KOL’s) and professional societies regarding best practices, emerging technologies and clinical needs to drive the new product pipeline of the Vascular business
• Monitors movements of competitors and creates appropriate strategies to maintain market leadership. Measures and assesses market dynamics and determines appropriate measures to meet market developments
• Manages Post Market Surveillance of clinical performance and patient outcome data and translation of analysis into product development and product positioning strategies
• Oversees management and budget of all media and communications related to the promotion of Vascular brands
• Is responsible for classical marketing functions including market research/competitive analysis, product positioning, pricing strategy, product lifecycle management, distribution, advertising/promotional materials, customer service, training, education and trade shows
• Develops metrics that measure the value of marketing investments, prepares and monitors marketing expense budgets, maintaining expenses at or below approved levels.

This position requires direct contact with an implantable device. ☐ Yes ☒ No

• BS/BA degree required
• Master’s degree in Business, Marketing and/or life sciences is preferred
• 10-15 years of experience in a leadership role within medical device technology company
• Demonstrated experience in developing global markets, developing strong new product pipelines and driving revenue growth
• Experience and knowledge in working with international regulatory requirements and policies including CE Mark, TGA and Health Canada
• Proficiency in written and spoken English is required

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