Vice President, Customer Acquisition

Billtrust   •  

Lawrenceville, NJ

Industry: Accounting, Finance & Insurance


11 - 15 years

Posted 175 days ago

This job is no longer available.

  • Grow and manage the on boarding, evaluation and professional development needs of a demand generation marketing team
  • Plan, deploy and measure marketing demand generation activities that increase product awareness and ultimately drive new business
  • Oversee the following marketing channels: pay-per-click (PPC), search engine optimization (SEO), search engine marketing (SEM), digital advertising, email, paid social media, events, list acquisition and other online/offline targeted channels.
  • Maximize revenues through continuous site navigation research and landing page testing to ensure the customer experience and product accessibility is easy and efficient.
  • Align with web development team to ensure appropriate technology infrastructure, functionality and support of the website.
  • Partner with internal Sales, Customer Support and Account Management to recommend, develop and execute best in class marketing campaigns.
  • Establish customer and prospect email communication plans; execute ongoing internal email to current customers and at risk users.
  • Define and monitor intended Marketing campaign and conversion results.
  • Create and maintain marketing dashboards and provide continuous management reporting.
  • Design, launch and A/B test landing pages to optimize conversion.
  • Lead the company’s list acquisition and email and direct mail marketing efforts.
  • Evaluate website analytics and make recommendations for redesigning the site to optimize lead flow.
  • Manage and develop content and re-purpose thought leadership for demand generation campaigns including email, eBooks, whitepapers, webinars, videos, slideshare, etc.
  • Create content recommendations (ie. webinars, whitepapers, videos, etc) based on industry and customer feedback
  • Manage lead screening, scoring and routing to global Sales teams.
  • Track performance, evaluate ROI from campaigns and set up processes to confirm lead follow-up
  • Ensure utilization of email best practices and compliance around permission-based marketing, privacy, spam regulation (CAN-SPAM) and deliverability.
  • Present results of creative testing strategies on a regular basis

What you'll bring to the team

  • 10+ years of direct marketing experience, with several years at a tech startup or early stage company
  • Deep understanding of the sales funnel and the campaign channels available to generate demand and the systems required to effectively reach and nurture prospects and customers
  • Top notch quantitative skills are essential- you will get excited about crunching data, managing complex spreadsheets and discovering insights from numbers
  • Has successfully created email marketing campaigns previously. Knows what subject lines convert and how to get the click
  • Has managed paid search campaigns, ran A/B testing for landing pages and understands what design ‘best practices’ optimize conversion
  • Experience with Salesforce, Marketo, Google Analytics, AdWords and other direct marketing automation tools
  • Has a portfolio of successful landing pages, emails and other creative
  • Has the talent, insight and willingness to roll up their sleeves and get the job done; you are deadline drive
  • Strong analytical and writing skills with the ability to write headlines that grab attention and copy that makes complex technologies accessible
  • Detail- oriented creative thinker who is innovative and self-motivated
  • Bachelor’s degree required (preferably in business, economics or a related field); MBA preferred.