ViewSonic is looking for a Vertical Marketing Manager to be instrumental in the development and execution of marketing campaigns to strengthen ViewSonic’s gaming product line up and boost its gaming brand awareness. Engage with gamers worldwide and help develop programs that drive sales. This role offers wide scope of responsibilities including product positioning, marketing planning, creative development, agency engagement, regional marketing alignment and event management. You will be part of a committed marketers who develop ideas and content to expand ViewSonic’s gaming market.
- Building campaigns that achieve commercial success and critical acclaim
- Identify and develop strategic partnerships in the gaming industry.
- Engage gamers worldwide with innovative marketing programs
- Develop consumer strategies based market intelligence, consumer insights and best practices.
- Guide creative development of our brand and campaign assets
- Drive multi-channel approach that integrates social, PR, E sports, channel marketing programs
- Communicating the ViewSonic gaming story, promotions and partnerships across various channels
- Provide feedback to product managers enhancing growth of ViewSonic gaming line up
- Engage creative agencies and internal resources
- Drive coordination and alignment with worldwide marketing teams and partners
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- Experience developing marketing programs from inception through execution
- 5+ years in marketing in gaming or consumer electronics
- Experience owning product lifecycle from conception through EOL.
- Strong organizational skills
- Strong verbal, written, and presentation skills
- Ability to travel for gaming events and industry trade shows.
- Experience working with and managing external agencies
- Ready to lead groups, creativity, and ability to interact with partners
- Ability to use quantitative data and metrics to drive strategic decisions and marketing activities
- Self-motivated, driven and high energy level
- Strong passion for gaming