Unica Consultant

Phoenix, AZ

IT Consulting/Services

$90K - $120K
Posted on 01/16/18
Phoenix, AZ
IT Consulting/Services
$90K - $120K
Posted on 01/16/18

Position: Unica Consultant
Location: Phoenix AZ
Type of Hire: 13 Months Contract
Summary:

  • This position is responsible for campaign management selection and targeting of direct marketingcampaigns.
  • The candidate will work cross functionally both within PetSmart and with external vendors to execute timely campaigns with little supervision.

Responsibilities:

  • Partner with internalmarketing partners to define campaign goals, identify target audiences and exclusions, refine campaign logic and advise on control groups and schedule.
  • Support implementation of modeling for campaign selection.
  • Maintain campaign selection logic, generate campaign files and coordinate secure/encrypted delivery.
  • Ensure contact management business rules are consistently followed when selecting campaigns, including PetSmart business rules, customercontactpreferences, contact cadence and frequency and message
  • prioritization and aggregation.
  • Partner with internalmarketing partners, CRM Marketing Managers and vendors to continually improve and execute efficient processes.
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