Position: Unica Consultant
Location: Phoenix AZ
Type of Hire: 13 Months Contract
- This position is responsible for campaign management selection and targeting of direct marketingcampaigns.
- The candidate will work cross functionally both within PetSmart and with external vendors to execute timely campaigns with little supervision.
- Partner with internalmarketing partners to define campaign goals, identify target audiences and exclusions, refine campaign logic and advise on control groups and schedule.
- Support implementation of modeling for campaign selection.
- Maintain campaign selection logic, generate campaign files and coordinate secure/encrypted delivery.
- Ensure contact management business rules are consistently followed when selecting campaigns, including PetSmart business rules, customercontactpreferences, contact cadence and frequency and message
- prioritization and aggregation.
- Partner with internalmarketing partners, CRM Marketing Managers and vendors to continually improve and execute efficient processes.