UNICA Campaign Analyst


Chicago, IL

Industry: Staffing & Recruiting


5 - 7 years

Posted 388 days ago

  by    Srikanth Garlapati

This job is no longer available.

Role: UNICA Campaign Analyst

Work Location: Chicago, IL


Role: UNICA Campaign Analyst

Mandatory Technical Skills:

Ø Minimum of 5+ experience with Campaign Management tools (Unica)

Ø Minimum 4years of experience with STRONG SQL with Data analysis skill and/or ETL Tools (Teradata a plus)

Ø Responsible for transforming campaign strategy and requirements into well-architected Unica Campaigns

Ø Blended knowledge of campaign management technology, SQL as well as excellent background in marketing strategy and data analysis

Ø Review campaign requests and validate requirements prior to execution

Ø Design, build, QC, and execute addressable marketing campaigns to specifications within SLA timeframes.

Ø Conduct campaign & quality control reviews with business partners (campaign planners & business units)

Ø Engage with the Unica Administration and Teradata teams as needed to support optimized campaign execution

Ø Ensure campaigns adhere to TI Operations automation framework.

Ø Ensure appropriate metadata is captured at time of execution to supportreporting and post campaign analysis.

Ø Document campaign designs and processes to support redundancy and training

Ø Desirable Technical Skills Strong understanding of marketing programs and direct marketingcampaigns.

Ø Advanced knowledge of relational databases specifically data marts.

Ø Ability to communicate clearly and effectively (written and verbal) with campaign planners and managers to understand campaign requirements.

Ø Must be solution-oriented, proactive, and creative to move the business forward

Ø Strong analytical and problem solving skills

Ø Excellent communication and interpersonal skills


Mandatory Functional Skills: Ability to adapt to a very fluid marketing environment, accept challenges, and work proactively on marketing initiatives

Desirable Functional Skills: Experience of Pharmacy and Retail domain


Required Details: Visa & DL Copy

First Name

Last Name



Current Location



Availability Date

Notice Period


VISA Status




Educational Details

Year of Graduation.


Arrival in USA


Name of Client of Current/ Most recent project

Prior experience with TCS (YES/NO)


If YES, then Project END DATE


Skype ID


LinkedIn Link 

SSN Last 4 Digits


Passport Number


Interview Best Time


Thanks & Regards

Srikanth Garlapati


Desk: 802230 4037 Ext. 164