The Senior Manager, Integrated Investment is responsible for managing a team in developing, executing, and monitoring media plans for clients. This person is also responsible for the strategic and tactical development of planning and buying with the integration of all UM's services.
- Knowledgeable about media partners and ability to articulate their offerings across the linear and digital marketplace
- Capable of negotiating deals across client and/or agencies
- Creates client ready materials and ensures best in class work
- Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction
- Recommends targeted, innovative media vehicles consistent with media strategies
- Develops buying guidelines and supervises buying process and stewardship for media programs
- Oversees relations