Transportation Marketing Manager

ICF Next   •  

Fairfax, VA

Industry: Professional, Scientific & Technical Services


Not Specified years

Posted 30 days ago

This job is no longer available.

Key Responsibilities:

  • Manage a portfolio of transportation clients, including Federal, state and local efforts.
  • Support business development opportunities to grow ICF's business in transportation marketing
  • Oversee a team of strategists, writers, graphic designers, production artists, digital specialists, event planners, and outreach experts to support our transportation clients.
  • Develop and/or oversee client activities including:
  • Strategic communication and marketing plans
  • Communication product development, such as newsletters, fact sheets, and Web content
  • Web site content management and e-newsletter development
  • Social media outreach planning and content development
  • Tracking and reporting on campaign metrics
  • Tracking multiple deliverable on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other tools
  • Contribute to development of marketing plans and strategies
  • Developing briefings, presentations, and other communications tools
  • Basic Qualifications:
  • Bachelor's degree required in marketing, communications, or related field
  • 10+ years of professional marketing communications experience within the Federal, state or local government
  • Demonstrated client relationship skills working in a dynamic client environment
  • Strong team orientation with a focus on collaboration in a marketing environment
  • Strong organizational and interpersonal skills
  • Knowledge of traditional and social media environments
  • Knowledge of Federal, state, and/or local transportation issues and demands
  • High attention to detail with the ability to manage multiple ongoing activities
  • Willingness to travel as needed
  • Preferred experience in using data queries, including Census data, to shape marketing communications strategies
  • Preferred experience using content management systems (CMS) and email management systems
  • Professional Skills:
  • Interest in growth and business development opportunities
  • Excellent writing skills
  • Strong organizational and interpersonal skills
  • Responsive and open to feedback
  • Excellent verbal, interpersonal and written communication skills
  • Strong analytical, problem-solving and decision making capabilities
  • Ability to multi-task in a fast-paced environment
  • Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude
  • Creative thinker with innovative approach to problem solving
  • Proficiency in MS Office Applications (Word, PowerPoint, Outlook, Excel)
  • Knowledge of marketing analytics platforms such as Google Analytics
  • Ability to be flexible to handle multiple priorities
  • ICF is an equal opportunity employer that values diversity at all levels. (EOE – Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity)