Trade Marketing Manager

5 - 7 years experience  • 

Salary depends on experience
Posted on 03/21/18
New York, NY
5 - 7 years experience
Salary depends on experience
Posted on 03/21/18

Key Responsibilities:

  • Responsible for Brand or Segment P&L and in market performance
  • Works closely and collaboratively with Supply, Sales, Finance, Legal, Regulatory, Design,
  • Provides monthly updates to business review and monitor market performance
  • Identifies trade needs / opportunities, develop 4P pricing and distribution strategies in line with tradepromotions and display priorities for brands
  • Executes Global NPD launches with BIC maximization plans and identifies new opportunities (BDIs) to drive business
  • Implement portfolio strategy in conjunction with global trade marketing to support overall business strategy, short / medium term.
  • Accountable for research budgets linked to LSM / perfect store KPI creation e.g. shelf testing of innovation.
  • Responsible for portfolio P&L and in market performance
  • Develops LSM and validates 4 P Success Model by identifying winning strategies on Pricing, Promotion, Placement and Presence (PICOS) for all classes of trade, based on category growth platform
  • Develops strategies to improve/maximize TradeInvestment ROI by completing promotion analysis and validate against expected results
  • Translates brand marketing plans into customer marketing actions
  • Contributes to category marketing plans with customer and category analysis and promotional strategy; key contact for brand marketing teams
  • Continuous analysis of customer position, working together with National Account Managers to recommend in-store action aimed at strengthening Coty's position within categories
  • Contributes to forecast accuracy via timely and accurate input into forecasting process.

 

 

Application Pre-Requisites:

  • Minimum university educated (to Bachelors level) in a commercial subject
  • +4 Years sales (account management) experience, must be able to demonstrate outstanding analytical skills and potential, developed within a CPG environment.

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