Tory Burch Marketing, Senior Specialist

Fossil   •  

Richardson, TX

Industry: Retail & Consumer Goods


5 - 7 years

Posted 54 days ago

Your Role

Fossil Group is currently searching for a Marketing Senior Specialist to join our Tory Burch marketing team and be a key player within the global brand marketing team. The role’s primary purpose will be to plan and deliver multi-channel marketing programs that support the Tory Burch brand in achieving top global and regional performance with a focus on wholesale and retailchannels. This Senior Specialist will be responsible for working collaboratively across a cross-functional team to include other departments such as regional teams and creative services.

Essential responsibilities include:

  • Establish and maintain a collaborative relationship with licensor in order to coordinate integrated marketing plans and influence the licensor to support the category on their owned and operated channels
  • Develop and execute integrated global marketing programs that include social media, influencers, media, wholesale coop and PR

  • Partner with internal Brand Management team to align on business and marketing objectives and strategies
  • Collaborate in building strategic marketing plans for the Americas, APAC and EMEA regions
  • Own the marketing plan submission process between regions and licensor and make sure process is streamlined for internal and licensor efficiencies
  • Manage the approval process for tactics that require licensor submission
  • Quality control and optimization of regional marketing executions, including in store POS, roadshows, and events through retail and wholesale efforts
  • Manage team calendars, templates, and deliverables to ensure marketing assets are delivered on-time and with excellence

  • Open jobs in project management system, assign tasks and ensure timely delivery

Your Skills

  • 5 years' experience in marketing, brand management or strategy roles

  • Bachelor’s degree in Marketing, Business or related discipline; MBA a plus

  • Experience leading social media and influencer programs

  • Strong leadership, problem-solving, and decision-making skills

  • Solid communication, negotiation and relationship building skills

  • Ability to multi-task and to manage multiple projects and deadlines simultaneously

  • Relevant and current knowledge of the industry, market trends and strategies

  • Highly organized individual with strong attention to detail

  • PR experience is a plus