System Director of Marketing


Reading, PA

Industry: Healthcare


Not Specified years

Posted 276 days ago

This job is no longer available.

Be inspired to tell our phenomenal story, and join the talented people of Tower Health at Reading Hospital. We are seeking a System Director of Marketing to oversee the planning, development, implementation, and measurement of traditional and digital marketing across Tower Health. This system role leads the execution of building of the Tower Health brand, growing marketing share across the service area, and increasing brand awareness, preference, image, and loyalty. The position is also responsible for implementing a robust customer relationship management (CRM) system. This newly created role is ideal for a dynamic leader who has experience developing and implementing system-level marketing strategies, plans, and branding to support the continued expansion of an organization while increasing customer loyalty.    



Bachelor's degree in Marketing, Communications, or Business Administration with an emphasis on marketing; Master's preferred

Demonstrated experience managing and leading a marketing function to include developing and executing marketing strategies and plans, preferably within a hospital or healthcare setting

Strong experience in brand management, digital marketing, and customer relationship management (CRM) platforms

Experience building and maintaining strong relationships with key internal and external stakeholders

Strong business acumen and data analytics skills to include the development of metrics to manage success of implemented strategies

Demonstrated experience leading and engaging staff through change, as well as influencing and managing change

Strong project management skills with the ability to manage multiple priorities in a

high-sense-of-urgency environment

Demonstrated ability to effectively work withshared leadership and cross-functional teams


Advancing Health. Transforming Lives.

Tower Health is a strong, regional, integrated healthcare system that offers leading-edge, compassionate healthcare and wellness services across Eastern Pennsylvania. We bring together more than 11,000 dedicated team members, 2,000 nationally recognized physicians, specialists, and providers across 65 convenient locations. Together, our six hospitals and other entities offer a full range of medical care to the communities we serve. Here, we know that advancing the quality of care will transform the quality of life.


About Reading Hospital

Our nationally recognized flagship institution, Reading Hospital has served the local community since 1867. We're a Magnet designated facility with many specialties, a dedicated rehabilitation hospital, and affiliated medical offices, all committed to delivering access to the region's highest quality care, leading-edge technology, and experienced medical professionals. Located in the friendly West Reading area, our main campus offers a variety of amenities that make working here every day a pleasure.

Tower Health is an Equal Opportunity Employer, M/F/D/V