With a pre-eminent global brand and distribution, Citi Cards maintains a leadership position in the credit card industry by delivering innovative products, advanced services, and payment systems that address clients’ evolving needs. The Citi/AAdvantage card portfolio plays a dominant role, combining the strengths of the world’s largest airline and the world’s largest credit card issuer and in this year, is celebrating 30 years of partnership between Citi and American Airlines. It’s an exciting time to join the team!
Citi has award-winning products that cater to specific customer segments. The Citi / AAdvantage consumer cards are specifically designed for customers who want to earn travel awards and enjoy other travel benefits. .
For this role - SVP Product Manager, Citi/AAdvantage Card Portfolio - the individual will be focused on three key areas:
(1) Develop a best-in-class consumer product that is competitive, compelling and maximizes revenue and profitability for Citi.
(2) Drive growth opportunities targeted at the less frequent traveler who still want to enjoy earning travel awards and benefits designed to meet new customer acquisition targets
(3) Increase spend and engagement among our second largest exsiting portfolio cardholders with the longest tenure through a variety of tactics
The individual in this role will also have 2 direct reports and will be seen by the organization as leading all efforts on the portfolio. In addition, they will also serve on the Joint Operating Committee, as a critical leader managing the overall partnership with American Airlines. He/she will report to the Director of the Citi/AA Products and Program Manager and will be a member of the extended Citi / AAdvantage leadership team.
-Support account growth initiatives, in partnership with Cards Marketing and American Airlines, by jointly developing marketing strategies to increase new customer acquisitions. Emphasis will be on identifying new channel opportunities to target the unaffiliated traveler and on optimizing existing programs.
-Help identify new segments of and potential targeting strategies for new card prospects working closely with internal teams and American Airlines, sourcing and leveraging third party data where possible to enhance targeting efforts
-Increase spend engagement through known levers (i.e. sales stimulation campaigns) and identify new opportunities to reinforce card value proposition and drive top of wallet behavior in partnership with Cards Marketing.
-Help formulate and shape new product enhancements and/or third party partnerships through customer insights, competitive analysis, customer research and in-market tests. Ensure all current and future product initiatives are driving the right product economics in terms of revenue and profitability
-Bachelor’s degree, MBA preferred
-8 to 11 years of experience
-Demonstrated knowledge of the credit card industry highly preferred
-Experience managing a product P&L highly preferred
-Ability to influence at all levels to achieve results, both with internal and external partners
-Demonstrated people leadership skills: setting goals with stretch assignments, shaping individual development plans and motivating individuals to achieve high performance
-Given the nature of the role and partnership, ability to travel (~20% of time)