The Global Consumer Marketing organization partners with our Lines of Businesses and Regional/Local Markets to set marketing data, targeting, capabilities logic and messaging strategies that will move our marketing from "sell" to "buy". We strive to create a GCB expression of the Citi brand and marketing experiences that enable us to drive client-led growth, while ensuring that Citi is recognized as an industry-leading Global Brand in the markets in which we operate.
The SVP, Global Marketing Operations will support the Head of Global Marketing Operations in the critical areas of operational controls, internal & external team communications, and talent & culture. This role requires exceptional project management skill and attention to detail, along with high levels of emotional intelligence and strong partnership skills. The role requires a highly resourceful individual with strong self-motivation, and proven ability to navigate global, matrixed organizations and execute cross-functional initiatives.
The SVP, Global Marketing Operations is responsible for:
Driving comprehensive operational controls & team process oversight
Tracking of key GCM initiatives & investments, along with their progress against key milestones, as well as documenting and escalating risks & issues. Developing expertise in core disciplines of Brand Insights, Advertising, Media, Social & Content, Entertainment & Experiential Marketing, and Agency/Partner management.
Overseeing efficient and compliant execution of key global marketing initiatives.
Serving as the key point person and SME on areas such as compliance, third party management, risk assessments, and continuity of business
Ensuring GCM fully documents and monitors critical processes
Working closely with Compliance & Legal to maintain a global consumer marketing regulation & internal requirements inventory; socialize requirements within the team and across partners
Identifying efficiency opportunities within existing team processes, including vendor management, business & financial approvals
Leading communications initiatives within the GCM organization
Assisting with Global Marketing routines across the 700+ members of the GCB Marketing Community, coordinating communications and recurring forums
Amplify GCM’s marketing best practice perspective by leading internal newsletters and media, in partnership with communications & public affairs partners
Promote thought leadership within the Global Marketing community by coordinating content & best practice exchanges and global partner summits
Manage agenda and execution of town halls and team meeting routines
Fostering talent development & positive working culture
Serve as VOE champion along with internal partners, driving superior employee engagement; partner with brand & marketing leaders to drive brand ambassadorship within GCM
Lead initiatives around team training, talent development and rewards & recognition
Lead efforts around GCM recruiting
Keys to Success: A successful candidate for this role will have a proven track record of managing disparate workstreams, efficient execution of global initiatives, and partnership with diverse cross-functional and global partners. In addition, this individual will have skill in uncovering and sharing best practices and standards, and a passion for building high-performing teams.
The role will offer high levels of exposure to senior leadership and the opportunity to build relationships with a wide range of internal and external partners. It will allow the candidate to take a leadership role on visible initiatives and develop an advanced understanding of Citi’s global marketing strategies and operations.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.
Citi’s Mission and Value Propositionexplains what we do and Citi Leadership Standards explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients’ and the public’s trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.
Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop are widely available to all.
10-15+ years of work experience, preferably in financial services
Bachelor’s degree required, Master’s degree desirable
Experience in process improvement, compliance/controls and project management preferred
Outstanding organizational skills and time management;
Excellent communication skills (oral & written)
Able to successfully navigate and build relationships in matrixed organizations