Supply Acquisition Marketing Manager

Rovercom   •  

Seattle, WA

5 - 7 years

Posted 264 days ago

This job is no longer available.

Who we connects pet parents with the nation’s largest network of pet sitters and dog walkers. On Rover, pet parents can easily discover, book, and manage personalized care for their dogs including pet sitting, dog walking, and doggy day care. Founded in 2011 on the belief that everyone should have the opportunity to experience the unconditional love of a dog, Rover improves and simplifies life for pet parents and the dogs they love.  We're headquartered in downtown Seattle. We're an agile, fast-growing startup, and our leadership comes from some of the country's most respected tech companies. We've been named among Seattle's "Best Places to Work" in Seattle Met Magazine, Seattle Business Magazine, and the Puget Sound Business Journal." We're also a recipient of Seattle Business Magazine's 2015 Tech Impact Awards. Needless to say (but we're going to say it anyway)—we love dogs, and we wouldn't dream of going to work without them by our sides.
Who we are looking for:The ideal candidate is an experienced marketer capable of building multi-segment acquisition marketing programs from start to finish. From spinning up detailed creative requirements and briefs, to executing campaigns across channels such as social, SEM, and display, you live, breathe and love all things acquisition marketing. When it comes to people, you are a cross functional powerhouse; you excel at keeping your business partners aligned with your strategic vision, while also keeping your timelines on track. Because results are everything to you, you constantly leverage data and experimentation to maximize the impact and efficiency of your acquisition channels. You love creating processes to make you and your team more effective, but you are open and agile enough to adapt them when presented with new information or priorities. You may have worked to drive local or international acquisition in a previous role, but if you haven’t, you are eager to learn and develop in this way. Finally, you thrive in a fast-paced startup environment and willingly pivot from strategic thinker to individual executor as the work demands. 

How You Will Contribute to Rover:

    • Grow our sitter base in key markets by strategically using both paid marketing and non-paid channels (e.g. paid social, SEM, display, paid listings, offline, radio, CRM) to hit acquisition goals 
    • Drive new acquisition strategy development, execution, testing and optimization from media placement, creative briefing, implementation, optimization and measurement
    • Partner with teams across the business including analytics, product, demand marketing, and sitter lifecycle to determine acquisition strategy and opportunities, to share best practices and to work on cross-functional projects
    • Manage scorecards to measure and report on budget and progress towards acquisition goals
    • Deliver outstanding project management and coordination of delivery across many stakeholders and multiple initiatives at one time
    • Provide thought leadership by driving sitter acquisition efforts to be constantly evolving to be best in class 
    • Deliver outstanding project management on multiple ongoing initiatives at one time

Your Qualifications:

    • 4+ years of acquisition marketing experience, including media planning and campaign development, deep understanding of the media landscape - local or international marketing a plus 
    • Experience developing marketing measurement systems and scorecards; ability to use data to make decisions and to influence partners
    • Experience working with diverse, cross-functional teams such as Marketing, Product, Operations and Finance
    • BA/BS degree in quantitative discipline preferred (Statistics, Business, Economics)
    • Highly proficient in Excel/Google Sheets (Pivot Tables, Advanced Formulas, Data Manipulation)
    • Basic knowledge of SQL
    • Strong negotiation and influence skills
    • Strong verbal and written skills