Strategic Product Marketing Manager in Morrisville, NC

$100K - $110K(Ladders Estimates)

  •  

Morrisville, NC 27560

Industry: Healthcare

  •  

5 - 7 years

Posted 10 days ago

Are you looking for a high energy, strategic, and fast-paced position as a Strategic Product Marketing Manager? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical outcomes!

Relias provides software and services to more than 10,000 healthcare organizations and providers, addressing the primary concerns of recruiting, retention, risk mitigation, compliance, and the move from fee for service to value-based reimbursements. In addition to unrivaled content, Relias offers pre-hire assessments and in-depth analytics that allows for the demonstration of skill and performance, resulting in better patient, resident and client outcomes, as well as better financial results. We are passionate about our product and our clients; what we deliver is truly something you can be proud to represent. Our clients think so, too – we proudly boast a retention rate close to 100%!

WHAT CAN RELIAS OFFER YOU?

  • Competitive base salary
  • Fantastic health and wellness benefits package, including an outstanding 401k match, an unlimited PTO program, and paid holidays, including your birthday!
  • Comprehensive two-week onboarding program – a great introduction to our company, customers and culture!
  • Growth and career advancement opportunities!
  • Integrated 15 acquisitions over the last five years
  • 20%+ annual employee promotion and transfer rate


As a Relias Strategic Product Marketing Manager, you are responsible for telling our product story in a way that resonates with potential buyers and existing customers.

This role is not about doing demos or presenting product features (although you should be able to demo our products and speak about their features at length). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be a product evangelist and will play an integral role in organizing and managing product launches.

You will know our competitors extensively: what they do today and what they plan to do in the future. You also know our buyers, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with other members of our marketing team (Content, Demand Generation, and Digital) to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems. You are obsessed with tracking performance, and have the data to prove what's working and what isn't.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it's a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

WHAT YOU'll BE DOING

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.


  • Develop a marketing plan for the products you support in conjunction with our demand generation marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Assist in planning the launches of net-new products and releases of existing products.
  • Act as a thought leader for the products you support externally, potentially including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.


YOU'VE GOT WHAT IT TAKES IF YOU HAVE/ARE:

  • 5+ years of marketing experience with at least 2 years of product marketing experience, preferably in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Proficient in productivity applications (i.e., Airtable, Wrike, Asana, Microsoft Project, Basecamp, Microsoft Teams, Webex)


  • Comfortable using collaboration and CRM tools such as Salesforce
  • Familiar with marketing automation tools such as Marketo and Google Analytics
  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram
  • Exceptional ROI-tracking skills, able to prove what is—or isn't—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer (please provide writing samples of content relevant to this role)


  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties—a true team player
  • Bachelor's degree in business or marketing a plus
  • Pragmatic Institute Certified (PMC) III or higher a plus

Valid Through: 2019-11-5

$100K - $110K