Industry: Real Estate & Construction•
5 - 7 years
Posted 114 days ago
Developing branded content that engages our audiences and drives thought leadership is an important part of our marketing strategy at JLL. We are committed to creating both internal and external communications that deliver great value and promotes a branded point-of-view that is not overly promotionally. As the strategic marketing content lead, you will play a huge role in helping us refine our strategy and spread our message across Florida.
The ideal candidate for this position has experience developing, researching and writing content that can be utilized across a corporate platform of services. This is not a traditional corporate communications position; we are looking for a proactive journalist mindset with an understanding of creating content that supports our brand without being overtly promotionally driven. From the perspective of our external audiences, your content will be seen and read across all our channels: social, mobile, web, blog, video, PR and print.
The strategic marketing manager will also be responsible for internal communications for the Florida regional markets. To build the brand internally, this position will write content for internal business strategies, communicate internal news to the JLL staff in our Miami, Ft. Lauderdale, Orlando, Tampa and other Florida area offices, and will promote and market a variety of regional events. This position will need the flexibility in writing styles and tones to communicate with clients as well as internal audiences.
This position will write, edit and produce content in both short and long-form that will educate all audiences on the JLL brand. This position will employ journalistic techniques to produce trusted, high-quality content: identifying content ideas, conducting research, and interviewing both internal and external subject-matter experts. You will partner daily with JLL’s industry-leading research team on both the local and national levels. Also, the strategic marketing manager will need creative writing skills for the use in promotional materials for all audiences.
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