Strategic Initiatives Specialist

JOB DESCRIPTION

Key Accountabilities

• Own and manage specific paid media campaigns and functional responsibilities.
• Clearly define campaign objective, messaging & audience targeting, informed by insights & past campaign performance.
• Lead and collaborate with media agencies to create holistic media strategies and activation plans (annualized, quarterly & ad hoc); including establishing key performance indicators, goals, and measurement plans.
• Own competitive landscape analysis work to identify opportunities that will improve brand perception and consideration of Macy’s.
• Leverage owned and/or licensed research, measurement tools to synthesize key insights and formulate actionable recommendations.
• Lead cross-functional teams to develop plan proposals, summaries and presentations that are persuasive, straightforward and relevant for senior leadership teams and external stakeholders.
• Must be able to develop narratives based on data-driven insights and data storytelling.
• Lead process optimization; promote opportunities for operational efficiency and effectiveness.

Core Competencies

• Strong business acumen.
• Excellent communication and facilitation skills (oral, written and listening) for a variety of audiences.
• Strong presentation skills.
• Expert Microsoft PowerPoint skills
• Moderate to strong Excel skills
• Self-driven with ability to work independently with limited day-to-day guidance.
• Detail oriented & strong problem-solving skills.
• Ability to perform in a fast-paced, goal-oriented, and time-sensitive environment.
• Ability to work independently and as part of a team.
• Ability to foster strong relationships with business partners, internal & offsite media agencies.

Skills Summary

• Marketing/Communications Business degree.
• 3+ years developing large-scale brand communication, media strategy and activation plans.
• Relevant experience in retail and brand marketing and/or directly worked at media agencies.
• Will have a baseline understanding of ecommerce and site operations.

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment.to see details on benefits.