Job description details
The Sr. UX Manager (Copy & Print Depot)will be responsible for the digital marketing promotional strategy, tactical planning and measurement across websites. Partnership with cross-functional teams including Brand Management, Online Media, PR, and Promotions in order to develop integrated strategies and programs. Will work closely with Agency, Internal Production, Marketing, and Merchandising teams to lead development of marketing websites and other digital marketing initiatives. TheSr. UX Manager (Copy & Print Depot)will conduct analysis to evaluate effectiveness of marketing programs and lead creation of best practices, as well as, create and present digital marketing strategy and plans to cross-functional teams and upper management. Will identify digital marketing trends and key opportunities for innovation, both online and offline to aid in the development of campaign strategies and plans. Responsible for defining audience segmentation recommendations and vehicles to leverage in market. Must have a strong understanding of Direct Marketing metrics and the associated processes involved with monitoring and managing program effectiveness, including experience launching test programs and leveraging information to enhance strategic or tactical approaches.