Sr Specialist, Marketing Communications, Materials Technologies

WR Grace & Co   •  

Columbia, MD

Industry: Manufacturing & Automotive

  •  

5 - 7 years

Posted 58 days ago

This job is no longer available.

Job Description

The Senior Specialist, Marketing Communications, will support the Materials Technologies (MT) business segment and will be responsible for management and implementation of MT market activation initiatives. The role requires the ability to develop and execute internal and external marketing communications programs, such as tradeshows/events and promotional activities such as digital or traditional programs. Reporting to the Marcom Lead, Market Activation, MT, the Manager is a member of the Communications team and is the primary liaison between MT Marketing and the Media (digital media and creative service) team. Additional responsibilities include:

  • Creates specific advertising and promotional material/content and placements for MT business sub-segments' markets, products, and value propositions
  • Manages creative and media deliverables required to implement MT market activation plans
  • Responsible for execution of digital promotions using the SalesForce.com platform
  • Organizes customer events, tradeshows, and conferences
  • Manages updates to MT website content
  • Creates schedules and budgets for programs and campaigns
  • Manages global MT market activation spend
  • Assesses campaign performance metrics and return on company investment to recommend and develop new approaches to Marcom needs

Required Skills

  • Excellent Marcom project management, implementation, and evaluation skills
  • Proficiency with digital media, online media platforms, and content marketing
  • Strong promotional and technical content writing skills
  • Demonstrated knowledge of creative process and production
  • Ability to successfully manage multiple, varied projects simultaneously and independently

Required Experience

  • B.S. degree in Marketing or Communication or related field
  • 5 years of experience in marketing communications in a corporate or agency setting

Preferred Qualifications

  • Strong Marcom project management, implementation, and evaluation skills
  • Proficiency with digital media, online media platforms, and content marketing
  • Experience with Salesforce.com
  • Strong promotional and technical content writing skills
  • Demonstrated knowledge of creative process and production
  • Ability to successfully manage multiple, varied projects simultaneously and independently

Grace is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Grace via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Grace. No fee will be paid in the event the candidate is hired by Grace as a result of the referral or through other means.