Sr. SEO Strategist - Tech SEO in Richmond, VA

$80K - $100K(Ladders Estimates)

CarMax   •  

Richmond, VA 23219

Industry: Retail & Consumer Goods


5 - 7 years

Posted 58 days ago

This job is no longer available.

About this job

CarMax is looking for a Sr. SEO Tech Strategist to join our SEO team, in our quest to once more revolutionize car buying and selling. You will work side-by-side with elite teams of web developers, designers and data analysts, defining and delivering SEO strategies to improve rankings for thousands of keywords. Your main mission will be to help lead our SEO team on identifying and prioritizing technical SEO opportunities, as optimizing crawling and indexation, internal linking structure, and content uniqueness and quality. You will also contribute with growing and improving our useful, helpful and engaging customer facing content, and with planning and executing large-scale, quick paced SEO testing.

What you will do – Essential Responsibilities

  • Analyze crawling and web log data to identify SEO optimization opportunities
  • Work with web developers on defining executable solutions for SEO optimization opportunities
  • Help to prioritize and schedule technical SEO optimizations execution
  • Lead the documentation, prioritization and execution of quick paced SEO testing
  • Manage and grow a large set of tracked keywords
  • Monitor and track SEO performance to identify new optimization opportunities
  • Join Business Analysts on continuously improving SEO performance tracking and reporting
  • Act as a consultant to Product teams on maximizing positive SEO impact on UX optimizations

Purpose of the role

As a Sr. SEO Tech Strategist, you have a critical role within CarMax. You help to define strategy and dictate pace for a key channel of a Fortune 500 company, directly contributing with significant corporate revenue and sales growth. On your backpack you brought a high level of intellectual curiosity and a good amount of SEO experience, especially on the technical side of how large e-commerce websites SEO works. Digging through crawl data, web logs, and performing SEO audits to find technical and programmatic SEO opportunities is more than a style, it is your passion. Knowing you count with full support and resources of a powerful and innovative organization, you recognize you joined a team determined to write a whole new chapter in the SEO industry history and could not be more excited for all that lies ahead.

Qualifications and Requirements

  • Minimum of 5-7 years of SEO at large consumer brands required
  • Minimum of 2 years of SEO experience optimizing very large e-commerce websites required
  • Minimum of 2 years analyzing e-commerce web logs and crawling data via Botify/DeepCrawl required
  • Very strong analytical ability, read SEO reports to get insights and find new opportunities required
  • Familiarity with SEO tools, e.g., Conductor, Bright Edge, STAT, Search Console, Ahrefs, etc. required
  • Advanced understanding of HTML and JavaScript for SEO required, experience coding a big plus
  • Experience working closely with SEO web developers on executing SEO optimizations required
  • Experience with creation and/or execution of SEO testing required
  • Experience working with Agile methodology a plus
  • Experience working with UX designers, a plus
  • BS in Marketing, Business or Computer Science preferred
  • Experience as a speaker in SEO conferences a big plus

About CarMax

CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation's largest retailer of used cars, with over 200 locations nationwide.

Valid Through: 2019-9-13