Sr. SEO Strategist

Pearson   •  

Orlando, FL

Industry: Education

  •  

5 - 7 years

Posted 121 days ago

This job is no longer available.

Summary

The Search Engine Optimization Manager responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

  • Creates buyin from multiple constituents in a collaborative crossfunctional environment

Qualifications

General Qualifications

  • 4-yeardegree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Minimum 5 years’ experience in SEO

  • Minimum 3 years’ experience managing a team of SEO Analysts.

  • Sr. level position requires expert level experience in the following areas:

  • Specific knowledge about search engines and their ranking algo’s.

  • Deep knowledge of SEO practice and methodology, including architectural and design competencies, content and writing knowledge; as well as off-page link and promotion understanding.

  • Expert understanding of SEO kpi’s and reporting/analytical tools Moz., Raven Tools, Keyword Spy, Link Sleuth etc.

  • Very strong knowledge of Web Analytics applications such as Google Analytics Experience with a wide variety of Content Management Systems, Web Site Architecture, and knowledge of HTML

  • Experience with web analytics and a/b testing applications

  • Experience with the development, management, analysis, reporting and forecasting of media campaigns

  • Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI’s.

  • Experience managing out-sourced vendors

    Req ID: 1803366