Sr. Product Marketing Manager in San Mateo, CA


San Mateo, CA 94401
7w ago


Communications & PR, Brand Marketing & Management


5 - 7 years

Job Description


Drive the positioning, messaging, associated proof points and planning of new product and feature launches through simple, clear stories

Coordinate and produce compelling copy and supporting assets including videos, blog posts, and more

Communicate the value proposition of the products to our sales team and develop the sales materials/tools that support the selling process of our products

Manage competitive analysis and user research in order to help us clearly articulate differentiated positioning

Develop and evolve market segmentation for each product offering

Serve as in-house expert in customer purchase behavior and customer life-cycles while helping others within the organization to deeply understand the needs of customer segments

Collaborate with internal stakeholders to develop strategy and campaign content to help drive new business pipeline and support cross-sell opportunities

Lead post-launch analysis on op

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Valid through: 2020-2-19

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