Sr Product Manager, Web - Natural Search

TMobile   •  

Bellevue, WA

Industry: Telecommunications.


5 - 7 years

Posted 245 days ago

This job is no longer available.

Job Summary: Extensive background in Natural Search and is passionate about innovation, program development and driving results in a changing environment. Responsible for the development, implementation and oversight of the Organic Sources Digital strategy, utilizing analytics from full suite of digital strategic and optimization tactics to drive traffic.



  • Manage all organic sources assets
  • Deep subject matter expertise in organic customer traffic flow and the use of digital tools like organic sources to influence organic traffic flows
  • Provide feedback to internal and external contributors to ensure that content aligns to strategy and quality standards
  • Manage relationships across variety of organizational groups that have organic source touchpoints
  • Develop and oversee all vendors and agencies
  • Provide analysis and support for tactics as well as results
  • Understand how to translate, execute, and achieve business goals through Organic Source Strategies
  • Experience integrating Organic Content Experience into other marketing / advertising channels (paid search, paid social, offline)
  • Optimize online presence using best practice, local search, website(s), and social networks
  • Analyze campaigns and translate anecdotal, quantitative and/or qualitative data into recommendations and future action plans
  • Serve as a subject matter expert by maintaining a pulse on the latest issues, developments, and trends in Digital Organic Search



  • College degree in related field, MBA a plus
  • Minimum 4-5 years as Natural Search leader of growing retail or consumer brand
  • Significant leadership in managing broad digital strategy
  • Expertise in page construction and development, as well as understanding of dynamic shifts in external platforms such as Google organic, social media and local search
  • Digital expertise in all available tactics, best practice use of each
  • Demonstrated management of outside vendors across marketing spectrum
  • Strong business acumen with enterprise executives
  • Understand social media including YouTube, Facebook, Twitter, Wikis, blogs, etc.
  • Expert knowledge of concepts related to optimization, local search, organic search, digital analytics, and attribution
  • Experience with Adobe Analytics
  • Experience working with Adobe Experience Manager
  • Excellent written, verbal and presentation skills
  • Understand multifaceted value of content in a search industry