Sr Product Manager, Web - Natural Search

5 - 7 years experience  •  Telecommunications.

Salary depends on experience
Posted on 03/20/18
Bellevue, WA
5 - 7 years experience
Telecommunications.
Salary depends on experience
Posted on 03/20/18

Job Summary: Extensive background in Natural Search and is passionate about innovation, program development and driving results in a changing environment. Responsible for the development, implementation and oversight of the Organic Sources Digital strategy, utilizing analytics from full suite of digital strategic and optimization tactics to drive traffic.

STUFF WE'LLTRUSTYOU WITH

YOUR RESPONSIBILITIES

  • Manage all organic sources assets
  • Deep subject matter expertise in organic customer traffic flow and the use of digital tools like organic sources to influence organic traffic flows
  • Provide feedback to internal and external contributors to ensure that content aligns to strategy and quality standards
  • Manage relationships across variety of organizational groups that have organic source touchpoints
  • Develop and oversee all vendors and agencies
  • Provide analysis and support for tactics as well as results
  • Understand how to translate, execute, and achieve business goals through Organic Source Strategies
  • Experience integrating Organic Content Experience into other marketing / advertising channels (paid search, paid social, offline)
  • Optimize online presence using best practice, local search, website(s), and social networks
  • Analyze campaigns and translate anecdotal, quantitative and/or qualitative data into recommendations and future action plans
  • Serve as a subject matter expert by maintaining a pulse on the latest issues, developments, and trends in Digital Organic Search




STUFFYOU TELLPEOPLEAT PARTIES

YOUR QUALIFICATIONS

  • College degree in related field, MBA a plus
  • Minimum 4-5 years as Natural Search leader of growing retail or consumer brand
  • Significant leadership in managing broad digital strategy
  • Expertise in page construction and development, as well as understanding of dynamic shifts in external platforms such as Google organic, social media and local search
  • Digital expertise in all available tactics, best practice use of each
  • Demonstrated management of outside vendors across marketing spectrum
  • Strong business acumen with enterprise executives
  • Understand social media including YouTube, Facebook, Twitter, Wikis, blogs, etc.
  • Expert knowledge of concepts related to optimization, local search, organic search, digital analytics, and attribution
  • Experience with Adobe Analytics
  • Experience working with Adobe Experience Manager
  • Excellent written, verbal and presentation skills
  • Understand multifaceted value of content in a search industry

100920BR

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