Sr. Product Manager, Sleep Marketing

Less than 5 years experience  •  Biotech/Pharma

Salary depends on experience
Posted on 02/21/18
Less than 5 years experience
Biotech/Pharma
Salary depends on experience
Posted on 02/21/18

Position Profile

As a member of themarketing team,thispositionwillsupport thepromotionandmanagement of approved and marketedproducts inthe SleepBusiness Unit.Theindividualwill help driveproductadoptionwithinFDA-approved indication(s)in the narcolepsy and sleepmarket space, be a key member of thebrandplanningprocess,assistthe brand team inkeyaspects of brandstrategy,managementandtacticaldevelopmentanddeployment,andwill represent the marketing team at various internal andexternalmeetings.

Essential Functions

  • Participate and lead portions ofthedevelopment of an integrated marketing plan for Xyrem
  • Participate incross functional sub-teams to ensurealignmentandappropriateexecutionon brand plan;become a trusted partner and contributor in this setting
  • Initiateandanalyzequalitativeandquantitativemarket data/market research to continuallygain a deeperunderstanding of thecustomer,brand,disease area, andmarket.Proposeinformedstrategiesandtactics to addresskey unmetneeds.
  • Innovatewith a broadviewoncrossfunctionalappropriatenesswith a specialfocus on regulatory andcompliance
  • Responsiblefor marketingbudget andaccrualprocesswithfinancedepartment
  • Forecast productutilization andconversions for Xyrem and Life Cycle Management
  • Managerelationshipswithstrategicpartnersandvendors to ensurethatprojects are completedin a timely and efficientmanner while remaining on budget;conditionpartners for executionalexcellenceandholdthemaccountable for successmetrics; constantly analyzeandoptimizecampaigns
  • Leadthedevelopmentanddeployment of allbrandedandunbranded(diseaseawareness)initiativesinsupport of Xyremincludingobjectivesetting,contentdevelopment,internalreview, OPDP review, QC, production, and distributionto the field.
  • Contribute to strategies or mechanismsthatwill optimize accesstoand affordability of Xyrem using a gained understanding of managedcare and pharmacyoperations.
  • Representmarketing team asthesubjectmatterexpert at PMRCmeetings, as well as otherinternalmeetings.
  • Leadthedevelopment of appropriatemessaging,programs,andmaterials for Plan of Action(POA)meetingsandnational salesmeetings.
  • Leadsales force communicationplanning. This includes presenting atvarioussalesmeetings,traininginitiatives, ad boards,internal projectteams andbrandplanningoffsitemeetings.
  • Identify customerneeds anddriveappropriateproductadoption by leveraging existingrelationshipswith KOL’s, patientadvocacygroups, key customers,andotherappropriate stakeholders
  • Represent thebrand vision and marketing team objectivesincrossfunctionalsettings
  • Participate inquarterlypublicationplanningmeetings

Minimum Requirements

  • Bachelor’s degree in life sciences or a relateddiscipline; an advanced degree is preferable. MBAisdesirable.
  • Three to five yearsofexperiencein pharmaceuticalmarketing
  • Five ormoreyearsofexperienceinpharmaceuticalsales and/or related management.
  • Demonstrated record ofeffectively working incross-functional team; strong team work skills and demonstrated strong communication skills
  • Demonstrated ability to shift focus between strategy, planning, and execution with agility and strict attention to detail
  • Demonstratedstronganalytical,planning,project managementandorganizationalskills.
  • A strongly preferred candidate would have a pharmaceuticalcareer progressiondemonstratinggrowthin responsibility and scope,particularlyin commercial positions

ID 2018-3390

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