The Senior Product Manager is the core marketing owner and driver of the success for their designated products. This is a general management role that requires Marketing strategy development and oversight while contributing to and influencing all facets of Sales and Marketing within the division including: Financial, Product Management and Marketing Plan Development, Creation of Marketing Strategy, Execution of Tactics, Training, Pricing, Materials Management, Business Development, and New Product Development and Introduction.
The Senior Product Manager shall maintain worldwide product expertise including branding, market share, customer needs and targeting, product performance/benefits/weaknesses / positioning.
The Senior Product Manager (SPM) shall provide on-going support of new product development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch.
Success will be measured against sales and margin expectations, understanding of market and customers, competency/knowledge level and market image.
The SPM is responsible for leading the tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes:
The Senior Product Manager will have primary marketing and budget responsibility for designated products.
In this core Marketing role, the SPM will drive and be held accountable to deliver Sales, Margin, and PEx goals for designated products.
The Senior Product Manager will be expected to be responsive and able to directly address questions and requests of senior management.
Bachelordegree in business, life sciences, engineering or related technical discipline. MBA or Masters in applicable technical discipline is desired.
Diagnostics or Healthcare Experience (required) - 6 years, Marketing Experience (required) - 4 years
In addition, the successful candidate will have additional focus on the following: