Automation Anywhere is seeking a Sr. Partner Marketing Professional.
Do you want to make an impact? McKinsey Global Institute ranked automation of knowledge work as #2 in their top 12 disruptive technologies that will transform life, business, and the global economy. We are driving the adoption of robotic process automation technology in leading Fortune 1000 and other companies across more than 90 countries.
At Automation Anywhere, we are passionate in our belief that Software Bots can free people to create, think, discover, and ultimately build great companies. With our Digital Workforce platform, we are contributing to build a Digital Workforce, 3M strong, by 2020. Our platform includes Robotic Process Automation, Cognitive technologies and Analytics and is adopted by over 700 of the world's leading enterprises and many are calling it one of the most essential and disruptive technologies in the market today.
We have dedicated the last decade to driving the adoption of Robotic Process Automation technology in leading Financial Services, BPO, Healthcare, Technology, and Insurance companies to name a few, across more than 90 countries. We are taking the lead to define the category and create the blueprint to make it successful. This clearly is a once in a lifetime opportunity to make a difference and change the world.
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The Sr. Manager of Partner Marketing, reporting to the Sr. Director of Partner Marketing, will be part of a Global Partner Marketing team and responsible for leading the regional partner marketing strategy. This position is based in San Jose, CA.
We're investing in and continuing to build our strong partner marketing program to reach new market segments and fuel our continued growth. We're looking for a passionate marketer with strong partner business acumen to define programs to help us attract new partners and to leverage their marketing efforts to amplify AAI in new markets.
The ideal candidate is a creative leader and critical-thinker with a deep understanding and proven track record in planning and delivering marketing initiatives in collaboration with various partners- including technology alliances, channel resellers, and global systems integrators. This role will act as the marketing liaison for AAI sales and partners, building and executing plans across all facets of the go-to-market strategy.
Developing initiatives to sell to and through our partners, this role will be the sole U.S. Partner Marketer and will work closely with our sales, events, PR, and content marketing teams to oversee and execute the regional strategy.
Key Responsibilities Will Include
? Collaborate with regional partner managers to lead the development of a prioritized list of strategic partners to develop go-to-market plans to promote AAI
? Develop relationships with counterparts at AAI's key partners, analyzing their business needs, and oversee a joint marketing and enablement strategy
? Own and execute integrated marketing campaigns with strategic partners; including events, digital programs, webinars, content, PR and social media
? Build joint marketing programs for each partner category that can be scaled across our partner ecosystem, while driving marketing consistency to ensure AAI's brand is accurately represented
? Craft initiatives to build partner awareness and materials to enable them to prospect and build demand for our products.
? Define and execute partner summits, in collaboration with our events team, to strengthen relationships and promote a deeper commitment with our partner community
? Manage a consolidated regional partner marketing calendar and budget while monitoring ROI and program metrics
? 7+ years experience in B2B partner marketing at a SaaS company plus
? Passion for strategic vision and tactical marketing excellence
? Able to build strong relationships with partners
? Strong leadership and program management skills
? Thrives in a high energy, fast growth environment
? BA in business, marketing or equivalent
? Excellent collaboration skills and ability to influence and motivate team members cross-functionally