The Senior Manager, Search Engine Optimization (SEO) is responsible for driving the SEO program for Populus Financial Group and its suite of brands. In this role, you will lead all SEO efforts by educating and evangelizing SEO principles and best practices across the organization. You will be expected to build strong cross-functional relationships across the organization (eCommerce, IT, Product, Marketing, PR) to ultimately drive organic growth through the development and execution of clear and prioritized roadmaps for SEO. Ability to properly quantify and articulate the value of SEO and SEO initiatives is of paramount importance for this role. Heavy knowledge and passion for SEO is also required. This position reports to the Director of Digital Marketing.
• Develop, represent and drive the strategic direction for SEO initiatives for all PFG's brands.
• Demonstrate strong leadership and
Valid through: 2020-2-18