Sr Mgr, Passenger Experience Product Marketing

United Technologies   •  

Farmington, CT

Industry: Transportation

  •  

5 - 7 years

Posted 44 days ago

RESPONSIBILITIES:

This role reports to the Senior Director of Service Marketing at WHQ and is a global marketing role focused on growing service revenue for our PEX (passenger experience) portfolio.

  • Develop the marketing requirements, marketing plan, and sales enablement plan in association with sales and product management organizations
  • Identify target segments, buying personas, competitive positioning and pricing recommendations as part of the go-to-market plan
  • Gather input from the regions / countries, attend PEX Council, and conduct customer research to validate assumptions as part of the marketing plan development
  • Work with the communications function and 3rd party marketing vendors to develop branding, naming, value propositions and messaging recommendations
  • Design and work with the region service marketing team to deploy programs that help to generate awareness and demand for the portfolio
  • The successful candidate will be measured on the profitable revenue growth of the PEX portfolio.

QUALIFICATIONS:

  • Key competencies: strategic leadership, learning agility, openness, focus on results, team work, communication, analytical skills, self-starter, cultural sensitivity
  • Core marketing competencies: segmentation, targeting, needs, research, messaging, competitive positioning, value proposition, pricing, digital marketing, sales enablement
  • Outstanding management/communication capabilities
  • Fluent in English
  • 5-10 years of B2B service or product marketing experience within International environment and interaction with senior executive leadership
  • Successful track record in global strategy development, strategic marketing experience, and delivering top line growth
  • Outstanding leadership and communication capacities to work in matrix and multidimensional organization and to liaise with the local businesses
  • Ability to remotely interact with key stakeholders globally
  • Outstanding business acumen

EDUCATION:

  • BA / BS in Business or related field required
  • MBA or advanced degreepreferred