The Senior Media Manager is a critically important role in the US Marketing organization. We are looking for subject-matter experts and thought-leaders in the media space that can translate the strategic objectives of our brands in a high-performing plan that can drive the desired results.
The Senior Media Manager will guide the budgeting, planning, and execution of the media campaigns supporting the most iconic brands in the Anheuser-Busch portfolio. He/she will work in close contact with our media agency and partners, coordinating resource allocations and defining priorities.
The ideal candidate has an obsession with driving results but also finding new ways of doing things in the media and marketing space. We are looking for a data-driven individual that is willing to dive into multiple resources to gauge the competitive trends and gather consumer insights that will allow to unlock key strategic opportunities.
Communication is a critical aspect of the job: the Senior Media Manager needs to clearly communicate priorities, opportunities, guidelines, and rationale of the decisions taken to a technical and non-technical audience that ranges from C-level executives to junior employees, using multiple formats (presentations, email, reports, briefings, and face-to-face conversations).
Bachelor’s in Marketing, Business, or related fields.
5-7 years of Media experience within a Media agency or B2C company, preferably in the CPG space.
Strong knowledge of traditional and emerging media platforms and planning principles (buying, content, measurement), marketing mix development and media understanding, media/campaign evaluation, and brand health tracking.
Strong analytical skills. Proficiency in statistics, experimental design, survey creation and analysis, qualitative research is a plus.
Ability to lead and manage parallel projects and work effectively with multiple stakeholders.
Effective communicator with ability of building trust and engagement and acting as an influencer at all levels.
Clear demonstration of understanding 'acting as an owner' and living it. Feels confident to respectfully challenge existing processes or ways of working.