$80K — $100K *
The Sr. Marketing Strategist is responsible for leading, creating and implementing consumer and B2B marketing strategies, programs and campaigns that increase affinity and inquiries regionally. Proposes new methodologies and approaches to meet business and marketing goals. Leads the creation and execution of marketing and PR plans associated with launching new and re-developed Atria and Park communities. Supports the Sr. Brand & Marketing Manager with the development and execution of national marketing and PR plans.
Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations. Propose and test new marketing and communication methodologies and approaches to increase affinity and sales. Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans.
Develop, implement, and track national marketing programs as assigned by the Senior Brand & Marketing Manager. Analyze and report on the performance of campaigns, programs and tools.
Lead the planning and execution of marketing plans for new developments and re-developments.
Collaborate with cross functional teams to create and execute a plan for annual customer satisfaction surveys to inform marketing and communications plans.
Collaborate with sales, the Sr. Marketing Sales Support Specialist and the Sr. Brand & Marketing Manager to propose adjustments to marketing plans in reaction to competitive intelligence or market fluctuation.
Manage projects on time and on budget as well as exhibit effective decision-making around investment alternatives that mitigate risk and maximize return.
May perform other duties as needed and/or assigned.
Bachelor’s degree in Communications, Integrated Marketing/Communications, Journalism or related field.
Minimum of eight (8) years working in a strategic marketing/advertising agency or corporate marketing department.
Strong understanding of marketing strategy, strategic planning and tactical execution.
Excellent written and presentation skills, both in preparing materials required and in delivery.
Thorough understanding of digital marketing landscape.
Excellent presentation, problem solving, organizational, analytical, prioritization, delegation, follow-up, and multi-tasking skills.
Able to travel approximately once a quarter, but this may vary.
Excellent communication skills, both written and oral.
Proficient in basic Microsoft applications Word, Excel, Power Point.
Must have or be willing to get a COVID-19 vaccine, subject to legal requirements.
Valid through: 12/9/2021