Sr. Marketing Research Analyst

GAF   •  

Parsippany, NJ

Industry: Manufacturing


5 - 7 years

Posted 194 days ago

This job is no longer available.

The Marketing Research Analyst Sr provides support on the execution of Voice of the Customer and Market Research initiatives, of which drive GAF’s overall Brand, Product, Advertising, Marketing and Customer Program strategy.


50% Market Research

  • Partners with senior Insights resources and outside vendors to conduct relevant market research projects
  • Presents data to business owners, as well as senior management, to give insight on our business
  • Supports other departments research needs on request including, but not limited to Contractor Programs, HR, Learning and Development and Events.
  • Develops and launches quantitative and qualitative in-house research studies, conducts analysis, delivers results
  • Partners with the direct marketing team, marketing services and legal to launch surveys to our customer database

50% Brand Development Support

  • Support customer facing branding and communication initiatives through research to ensure consistent execution and alignment with company goals and objectives.
  • Supports online community creation, execution and management
  • Supports User Experience testing
  • Supports brainstorming initiatives


  • Excellent Communicator (both written and verbal)
  • Aligning performance with success
  • Business acumen
  • Strong work ethic
  • Building partnerships
  • Managing conflict
  • Stress tolerance


  • Experience with Excel (advanced), PowerPoint (advanced), and Word (advanced)
  • Experience with Qualtrics or other online survey tools (intermediate)
  • Experience with and/or other UX testing software desired.
  • Experience conducting analysis and sharing actionable insights (intermediate)


  • Strong communication skills
  • Demonstrated project management skills and ability to effectively manage a large workload
  • Demonstrated ability to manage multiple projects simultaneously
  • Time management skills
  • Interpersonal skills, able to effectively communicate/coordinate plans with other departments and major customers
  • Logical and methodical approach to problem solving
  • Financial acumen
  • Self-starter willing to do what it takes and multi-task to get results and meet deadlines
  • Demonstrated ability to be a great team member and leader including ability to work well in a team environment with all levels of the organization
  • Intellectually curious
  • Analytical mindset


  • A Bachelor’s Degree, preferably in Marketing or General Management
  • 5-7 years of related experience in marketing, marketing research or marketing analytics