This person must be customer-centric and a self-starter with proven ability to execute and work independently. She/he must work effectively cross-functionally, leading collaborative efforts with sales, clinical education, legal, and outside agencies. Role includes all aspects of marketing such as positioning, messaging, creative development, sales force partnership & enablement, pricing and promotions, trade shows, and key opinion leader programs.
ESSENTIAL DUTIES AND RESPONSIBILITIES
·Understand Ortho customer mindset and barriers to adoption & utilization, and develop and drive successful marketing programs that ladder to business objectives and drive business plan.·Responsible for developing and executing scalable pilot initiatives with our sales partners that drive Ortho channel strategy·Serves as primary contact and marketing support for Ortho-specific sales training and selling structure·Manages a range of projects that support our strategic and tactical efforts, including market research, development of customer-facing marketing collateral (brochures, emails, web pages, trade advertising, etc.), and creation of new reports to analyze progress in building the business·Leads cross-functional teams in creating and executing tactical plans that support our business strategies·Track overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends. ·Understand the incremental impact of marketing programs including ROI and the ability to analyze reports·Monitors competitive activity that could prevent the achievement of business goals, and develops proactive and reactive plans to counter competitive threats·Manages tradeshow and promotion efforts
Other duties may be assigned
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
·Customer focused.·Strong written and verbal communication skills.·Analytical and results oriented.·Strong project management skills.·Prioritizes well and strategic thinker.·Strong cross-functional teamwork.·Self-starter who needs minimal supervision.·Program launch and project managementexperiencerequired.
EDUCATION and/or EXPERIENCE
·Bachelor’s degree or equivalent experiencerequired, MBA strongly preferred.·6+ years of experience in marketing including messaging, promotions, and programs.·Experience with medical device, pharmaceutical, or technology professional channels is a plus.·Experience in working with Sales force is a plus.·Expertise with MS Office suite including Word, Excel, Outlook and PowerPoint required.·Experience leading cross functional team preferred