The Sr. Channel Marketing manager is responsible for developing, planning and executing channel marketing activities to help Nilfisk achieve its annual growth plans
Essential Duties & Responsibilities
- Develop, plan, execute local marketing strategies to drive Nilfisk go to market strategy
- Drive idea generation and develop creative ideas to deliver growth and increase share of wallet with key dealers
- Partner with sales organization to establish thorough understanding of dealer objectives, develop strategies, track progress and drive actions to reach goals.
- Build tools and programs that enable dealers to increase leads and deliver yoy growth for Nilfisk
- Engage with FMM's and cross functional teams to develop localized dealer marketing programs driving scale, efficiency and increased dealer participation
- Help deliver webinars and periodic communication to dealers to increase understanding of