Sr Marketing Manager, Marketing Automation & Analytics in Newport News, VA

$100K - $150K(Ladders Estimates)

Ferguson Enterprises   •  

Newport News, VA 23601

Industry: Transportation

  •  

5 - 7 years

Posted 56 days ago

In this role, you will be part of an in-house marketing team that executes on national corporate objectives. In addition, you will have the support of a growing team of designers, coders, and marketing specialists to assist you in your efforts.

Responsibilities:


  • Proposing and executing marketing strategy
  • Managing and tracking a marketing programs budget to produce a demonstrable ROI
  • Working with digital marketing teams to improve search engine marketing and SEO
  • Manage marketing automation and analytics platform
  • Enabling the monitoring, analyzing and reporting of marketing programs and campaigns
  • Identifying, evaluating, and providing actionable insight on campaign and program performance

Qualifications:


  • 4-6 years in a marketing role, preferably with some management experience
  • Experience with marketing automation, CRM and distributive marketing
  • B2B marketing experience a plus
  • Passion for tech marketing
  • Analytical and highly creative with a passion for managing and understanding data
  • Working understanding of SEO & SEM
  • Digital marketing strategy experience
  • Content Writing and Design
  • Experience with Social Media Marketing
  • Email Campaigns
  • Ideally, some experience in merging marketing and sales activities

Education:


  • B.S. / B.A. in Marketing, Business, or related field
  • Preferred M.S. / M.A. in Information Systems or related field


Valid Through: 2019-10-14