POSITION SUMMARY: The Senior Manager of Marketing Integration will be responsible for creating marketing strategies and solutions in support of the Aetna integration with CVS Health. This person will support the marketing strategy process for those projects which stem from integration opportunities. This role will also support core integration activities such as net new processes that are critical to establish a foundation across all three marketing organizations within the enterprise. The person will need to possess the ability to form strong relationships both cross-functionally and at varying layers of leadership within the company. Given the nature and pace of our business, this role must be able to lead and do. This role is ideal for a dynamic marketer who thinks big and pushes boundaries to deliver business results.
PRIMARY DUTIES AND RESPONSIBILITIES:
Responsibilities % Time
1. Cross-enterprise integration strategic marketing support: Support the overall marketing strategy efforts that come to life between legacy CVS Health and Aetna entities with a laser focus on a consumer-centric mindset.
Partner on the development and prioritization of marketing plans, leveraging consumer insights and data to inform the prioritization of consumer messaging that will drive consideration and ongoing behavior change.
Lead marketing efforts and day-to-day management of campaigns in development with a keen sense of detail and organization skills.
Draft executive level presentations of marketing plans and strategies, along with ongoing business reviews, gathering information from various peer teams and presenting a cohesive strategy. 40
2. Cross-Enterprise partnership: Support integration leadership by helping them identify themes/opportunities which come from visibility to products, services, and insights across multiple enterprise business units (e.g., CVS Pharmacy, Aetna, Caremark)
Partner with leadership to create plans which address unmet needs of our members/patients/customers which collaboratively solve for these barriers, pain points and even though needs our consumers can't yet articulate.
Establish strong collaborative working relationships with internal business partners including Care Management, Product Marketing, Retail Operations, Customer Insights, Enterprise Analytics, and Creative agency. 20
3. Joint CVS & Aetna Marketing partnership: Provide strategic thought leadership on net new joint marketing processes, best practices, training, and solutions. Partner with Aetna team to manage joint marketing opportunities and ensure cross-functional alignment. 20
4. Integration management support: Support marketing integration leadership with project management, budget tracking, and meeting maintenance.
Proactive self-education around health care & retail opportunities. Identify opportunities to leadership that are consistent with, and reinforce the integrated CVS Health brand. 20
1. 5+ years of marketing experience with a strong foundation of consumer understanding in retail and/or health care industries
2. 3+ years cross-functional leadership experience
3. 3+ years of project management experience
4. Proven track record of the ability to work collaboratively with internal and external business partners in delivery of ROI positive results
5. Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
6. Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment
7. Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
8. Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
. Strong experience with CVS processes highly preferred
It's a new day in health care.
Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation's premier health innovation company. Through our health services, insurance plans and community pharmacists, we're pioneering a bold new approach to total health. As a CVS Health colleague, you'll be at the center of it all.