Sr./Marketing Manager, Clinical Solutions

Becton, Dickinson and Company   •  

San Jose, CA

Industry: Healthcare

  •  

Less than 5 years

Posted 76 days ago

This job is no longer available.

BD Biosciences is building our U.S. Region marketing team and is looking for star talent to join our team. We are looking for an energetic Sr./Marketing Manager (Clinical Solutions) tosupport our clinical flow cytometryportfolio targeted at single cell analysis in the Life Sciences market, which consists of Clinical Reagents, Cell Counters, Cell Analyzers and Instrument Software, Support and Services. The Sr./Marketing Manager (Clinical Solutions) should be able to craft a compelling strategic narrative and execute the regional marketing plan inpartnership with the Director of US Marketing and Clinical Science Liaison, and other members of the regional and global marketing teams. Reporting to the Director of US Marketing, the Sr./Marketing Manager (Clinical Solutions) will be a critical role in shaping our U.S. clinical operational strategy and helping to achievefinancialand functional goals.

Job Description

Sr./Marketing Manager, Clinical Solutions

Specific responsibilities within this role include, but are not limited to:

  • Develop a deep understanding of the customer (i.e., VoC) through market research and regular engagement in field activities such as customer visits, tradeshows, conferences;

  • Maintain a consistent pulse of market intelligence related to regional market trends (e.g., reimbursement rates, etc.) and key competitive activities to refine market and customer segmentation analyses;

  • Develop and refine annual & sprint marketing plans and forecasts specific to US Region;

  • Develop product positioning and messaging in collaboration with Clinical Science Liaison that differentiates BDB products in the U.S market;

  • Create and execute differentiated value-based marketing programs and campaigns to:

    • Stimulate brand awareness and facilitate market development/shaping

    • Drive demand generation and sales conversions (e.g., promos, contests, etc.)

  • Leverage market insights to partner with Marketing Communications team to create engaging content and collateral that elevate value propositions beyond standard features and benefits;

  • Coordinate with Clinical Science Liaison and Sales Training Manager to develop sales tools & aides for portfolio offerings to communicate value messaging to customer-facing teams in support of selling processes;

  • Build effective relationships with global marketing team to support product lifecycle management (i.e., launch new products, manage cross-functional implementation and regional end of life programs);

  • Maintain competitive landscape analysis and partner with Clinical Science Liaison to develop/execute competitive defensive strategies and tactics;

  • Monitor and manage regional price performance and pricing corridors, including making recommendations for strategic pricing actions;

  • Partner with channel manager to develop eCommerce engagement campaigns, drive eCommerce channel performance and maintain healthy distributor relationships; and

  • Work with Clinical Science Liaison and cross-functional & global marketing stakeholders to build market development playbooks and execute related activities (e.g., scientific roadshows, webinars, etc.).

Education and Experience Requirements:

  • Bachelor's degreerequired; advanced degree in chemistry, biology or a life sciences discipline preferred;
  • Minimum of 3 years of product marketing experience, preferably in a biotechnology or life sciences industry;
  • Familiarity with immunology, genomics and flow cytometry related fields is required;
  • Proven ability to define marketing objectives, execute integrated campaigns, and track and evaluate results;
  • Data-driven decision-making and a desire for continuous improvement;
  • Hands-on experience with ERP, CRM and marketing automation tools & technologies desired (i.e., SAP, Salesforce.com, Marketo);
  • Desire to collaborate and build consensus in a fast-paced, cross-functional team environment;
  • Strong project management, prioritization and organizational skills;
  • Excellent verbal and written communication, analytical, and problem-solving skills;
  • Strong proficiency in Excel and PowerPoint;
  • Engaging interpersonal and team building skills, with a demonstrated ability to motivate and influence others; and
  • Agile learner able to work with limited supervision.
  • Role is based in San Jose, California. Willing to consider other BD Biosciences sites.
  • Ability to travel up to 50%; and
  • Prior sales, sales training, application specialist, or business development in life science industry is a plus.

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