5 - 7 years
Posted 294 days ago
The Jones & Bartlett Learning division of Ascend Learning is looking for a Senior Marketing Manager to drive the marketing strategy and strategic outlook for a diverse Allied Health product line targeted at college faculty and healthcare professionals.
In addition, this candidate will craft and implement go-to-market strategies for the Information Systems Security & Assurance Series (ISSA) and Computer Science list. The ideal candidate will work closely with Jones & Bartlett Learning’s editorial, marketing, and sales teams to develop and implement a strategic marketing plan to help drive sales, promote product awareness and gain market share. He/she is responsible for the development and execution of marketing strategies to help meet Jones & Bartlett Learning’s revenue and growth goals and will participate in strategic planning discussions and market planning sessions for the Allied Health and Computer Science product lines. The candidate will also possess exceptional writing skills and have hands-on experience with marketing automation, online events (Webinars), web analytics, search engine marketing, online display ads, pay-per-click advertising, writing for the web, affiliate programs, and social media marketing (Facebook, LinkedIn, Twitter, blogging, etc.).
Roles & Responsibilities:
Required Skills & Experience: