Sr Marketing Manager, B2B business Management and Strategy

8 - 10 years experience  •  Telecommunications.

Salary depends on experience
Posted on 03/20/18
Bellevue, WA
8 - 10 years experience
Salary depends on experience
Posted on 03/20/18

The Sr. Marketing Manager is responsible for developing and implementing strategies which promote company growth and brand awareness. Specifically, this role is responsible for strategic, actionable insights that reveal T-Mobile for Business opportunities for significant improvement in churn, revenue and customer experience.
The Sr. Manager will work with multiple internal and external groups such as Market Intelligence, Analytics, FP&A, Product, GTM, Engineering, Marketing, Program Management and Operations to define and oversee strategic vision. Lead the discovery phase for new opportunities and present recommendations to senior leadership. This is a great opportunity for a creative and innovative professional to identify new markets and opportunities to build the Postpaid business and carry out exciting offer strategies.



  • Develop and implement T-Mobile strategies to continuously improve the customer experience and drive subscriber and revenue growth.
  • Drive strategy and high-level business rationale - market/product/brand fit, etc. and own T-Mobile quarterly plan.
  • Deliver insights and strategies to improve customer onboarding experience for small and medium businesses, drive deeper customer engagement with T-Mobile especially in the first 90 days, develop strategies to identify and solve customer’s needs by leveraging both wireless and beyond wireless product portfolios.
  • Develop strategy using data analytics and customer/business insights to clearly articulate the market opportunities and provide recommendations to senior leadership on path forward.
  • Collaborate closely and lead cross-functional teams across the enterprise to develop insights based strategies to drive successful launches, ensuring flawless execution while enhancing revenue.
  • Manage multiple priorities in a fast paced and changing environment.
  • Manages business performance including tracking of results, preparing contingencies and developing iterations of the plan in a competitive environment.
  • May lead/mentor less experienced peers.



  • 7+ years marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.
  • Strong understanding of voice and data services and products
  • Ability to lead planning cycle in fast paced and highly competitive industry with collaborative approach
  • Requires strong leadership skills
  • Strong communications skills by presentation, written and verbal methods
  • Experience in defining and executing go-to-market strategies.
  • Knowledge of financial drivers, experience in managing return on investment objectives, ability to develop high level financial models and review quarterly forecasts and budgets.
  • Ability to influence, lead and coach cross functional teams and champion new concepts and ideas.
  • Experience in B2B marketing preferred

Minimum Required

  • Bachelors Degree
  • MBA preferred


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