Sr Marketing Manager 2 - Product Marketing

General Electric   •  

Austin, TX

Industry: Electronics

  •  

5 - 7 years

Posted 386 days ago

Role Summary:

Lead and execute compelling content development for marketing campaigns to promote product/service portfolio. Assist in the development of the marketing strategy, sales enablement and launch plans for new releases; generate product naming, campaigns, messaging, content and thought leadership in support of new releases Essential Responsibilities:

In this role, you will:

  • Metrics – measure and drive pipeline creation and velocity through Sales funnel, orders and sales performance for respective area(s)
  • Voice of customer – understand and analyze customer needs
  • Voice of sales – gather feedback on use cases, selection criteria and functionality required
  • Segmentation and targeting – document and communicate high-level business requirements for each product, service or segment
  • Value proposition – develop clear and compelling value propositions that address customer outcomes
  • Product roadmap – provide input to and coordinate cross-functionally to align organization; including high-level business requirements and prioritization criteria to cluster ideas and opportunities into logical product releases
  • Sales enablement – assist in the development and delivery of information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)
  • Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
  • Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
  • Outcomes – develop and lead outcome based marketing and selling approaches for new releases
  • Creative – demonstrated experience working with creative agencies and vendors to execute content strategies
  • Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
  • Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
  • Proof points – develop and market software proof points
  • Budget and manage commercial release for one product; orchestrate execution of launch plan; develop strategies to drive pipeline and align to organization’s campaign structure
  • Product and marketing investment allocation strategy, analytics strategy
  • Data analysis, project management, reporting and communications, ability to turn data into actionable insights
  • Align with portfolio business objectives; work with corporate communications on brand metrics, social media presence and tone
  • Reporting tools for Sales and Marketing analytics (e.g. Web analytics, social monitoring, business intelligence and forecasting tools)

Qualifications/Requirements:

Basic Qualifications:

  • Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college
  • A minimum of 5 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience

Eligibility Requirements:

  • Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job
  • Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
  • Must be willing to travel (include percentage here) % 15
  • Must be willing to work out of an office located in Cincinnati, OH (Location Flexible. Also include Grand Rapids, MI; Austin, TX; Southampton, UK)
  • Desired Characteristics:
  • Strong business acumen, strategic thinker and ability to work across business lines
  • Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simple
  • Strong interpersonal and leadership skills
  • Strong analytical and process skills
  • Demonstrated skills in managing multiple projects successfully
  • Technical Expertise: Knowledge of avionics, rotorcraft and fixed wing domains, experience in marketing aviation or digital products
  • Business Acumen: Understanding of P&L’s financial metrics, pricing strategy and controllership policies
  • Leadership: Ability to influence in a cross-functional environment, work with global teams and establish credibility across diverse customer cultures
  • Personal Attributes: Excellent verbal and written communication skills, ability to listen and translate customer feedback to drive product and service roadmaps
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