Sr. Marketing Director - Creative Services

11 - 15 years experience  • 

Salary depends on experience
Posted on 03/21/18
11 - 15 years experience
Salary depends on experience
Posted on 03/21/18

Responsibilities

**Please have catelogue and print collateral experience**

  • Lead the planning of and execution of web copy content, emails, catalogs and direct marketing print campaigns, blog content, improve quality, improve response and
    reduce cost.
  • Manage an effective process for the company’s varied design, print, web and sales fulfillment materials production.
  • Responsible for managing creative operations staff and reporting on their productivity
  • Responsible for accuracy of content and consistency across all channels. This includes ensuring copy, photography, product positioning, promotions and branding are aligned between print and online channels
  • Develop new workflow efficiencies from technology or better use of people and process to reduce overall cost per page produced.
  • Communicates design goals and messages to creative team, ensuring integration of design requirements into all phases of production
  • Develops or refines the design process to reflect technical requirements of delivery platform
  • Researches and analyzes industry trends and maintains knowledge of emerging technologies and creative techniques
  • Subscribes to all relevant competitive companies to ensure the receipt of marketing materials in order to monitor trends in the marketplace regarding products, promotional activities, creative strategies, etc.
  • Interviewing, hiring, and mentoring employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

  • Experience (10 + years) managing a very busy full-service Creative Services Department (DM & Catalog) model from comparable business related field.
  • Travelexperience is preferred but not essential.
  • Experience utilizing content management systems
  • Strong interpersonal skills to effectively manage a variety of personalities especially under pressure
  • Ability to multi-task and successfully execute multiple projects, priorities and schedules simultaneously
  • Attention to detail producing high quality work products
  • Background in catalog design and production
  • Bachelor’s degree in marketing or other relevant curriculum

2018-1245

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