Your Contributions (include, but are not limited to):
Contributes to the strategic development and execution of the HCP brand initiatives as part of brand leadership team.
Manages day-to-day activities of AOR brand agency and other business partners for projects related to promotion. Coordinates with commercial team on brand-related promotional activities to ensure strategic alignment across all stakeholder groups.
Responsible for leading the delivery of core messaging and campaign.
Develops and executes promotional campaigns and tactics to drive increased brand awareness and adoption, including, but not limited to, print and digital rep materials, professional conference activities, advertising, and media coordination. Coordinates with digital marketing team in development and alignment of non-personal promotional and other digital assets.
Coordinates with Sales Training to facilitate effective product training and enhance sales representatives’ ability to appropriately communicate and position programs and services. Serves as primary contact for interactions with field-based reps about product related inquiries.
Coordinates with Payor & Access team to ensure strategic alignment and messaging consistency for promotional materials used by field sales and channel partners.
Works closely with the field sales organization and sales management to develop innovative marketing programs and supports POA planning.
Utilizes customer and marketplace insights to identify, develop, and execute business initiatives that advance the brand and analyzes and interprets market research and sales data to inform strategic brand direction.
Ensures budget aligns with planned annual spend.
Participates in annual brand planning activities, including forecasts and budgeting.
Other duties as assigned.
BS/BA degree in marketing or life sciences and 10+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency. Experience in managing advertising Agency of Record activities. Experience in CNS and/or psychiatry is a plus. OR
MBA (preferred) and 8+ years of similar experience noted above, OR
PharmD or PhD and 7+ years of similar experience noted above
Ability to work independently and take lead role on assigned projects
Experience managing, leading and developing others
Excellent listening, verbal and written communication, and presentation skills
Aptitude for building positive working relationships
Ability to effectively manage multiple projects and vendors
Demonstrated proficiency in the PowerPoint, Word and Excel
Anticipates business and industry issues; recommends relevant process / technical / service improvements
Demonstrates broad expertise or unique knowledge
Considered an expert within the company and may have external presence in area of expertise
Applies in-depth expertise in discipline and broad knowledge of other closely related areas to improve efficiency of team
Ability to work as part of and lead multiple teams
Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect team