Sr. Marketing Analyst in San Antonio, TX

$80K - $100K(Ladders Estimates)

Rackspace   •  

San Antonio, TX 78201

Industry: Information Technology

  •  

5 - 7 years

Posted 50 days ago

Description


Overview & Responsibilities

Rackspace is looking for a Sr. Marketing Analyst to join our team. As a Sr. Marketing Analyst, you will work to support Marketing by providing data analysis and reporting. The ideal candidate is great at thinking analytically and strategically, while bringing creativity and marketing domain experience to their work. In this role, you will extract insights from various data sets to present findings and recommendations to cross-functional stakeholders. Our Sr. Marketing Analysts measure marketing plan effectiveness, identify areas where spend and productivity efficiencies can be gained in reporting, process and go-to-market opportunities. Analyzes marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes. Experience with Account-based Marketing. To be a Racker is all about Fanatical Support, the results obsessed customer service that's been at the core of Rackspace since 1999. By being a member of the Marketing Team, the role of Sr. Marketing Analyst will play a key part in helping drive the performance of Rackspace.

Qualifications

JOB OVERVIEW:

If you like being challenged and want to continue to learn and grow while bringing your best every single day - then being a Sr. Marketing Analyst at Rackspace is for you! Join us at a company that has an award-winning culture and a set of core values that you can stand behind. Come to Rackspace and be a Sr. Marketing Analyst!

JOB COMPLEXITY:

  • Works with the business to determine data sets needed for reporting purposes and ensures queries return relevant data sets. Responsible for reporting, analyzing, and making recommendations on omni-channel marketing initiatives. Translates and synthesizes complex data concepts and outcomes to non-data Rackers
  • Prepares complex reports and presentations utilizing various marketing and sales data sets.
  • Validates data integrity and hygiene
  • Configures reporting tools to run routine and custom reports.
  • Troubleshoots and debugs system and/or data errors.

In this role you will:

  • Analyze the effectiveness of marketing efforts and provide actionable recommendations to optimize performance.
  • Gather actionable data from various sources to ensure consistent and continual optimization of marketing campaigns.
  • Be a quantitative storyteller
  • Meet regularly with Marketing stakeholders to review performance and provide recommendations
  • Deliver regular performance readouts, develop measurement strategies, KPI definitions and standardization
  • Assemble and prepare historic sales, pipeline, and lead reports, as well as future projection data, by relevant market segment.
  • Support the analytic needs of the business by analyzing web traffic using MarTech tools such as Google Analytics, Marketo, DoubleClick, Big Query , SalesForce.
  • Collaborate with external partners, such as agencies to assist with data collection and reporting.
  • Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team.
  • Lead driving core insights from the data to suggest, create, and execute multivariate or A/B/C tests that drive fundamental improvements to the site experience.

Basic Required Qualifications:

  • Bachelor's degree in business, marketing, technology, or related field required.
  • 5+ years of related experience.
  • Strong organizational and interpersonal skills. strong presentation skills. ability to apply knowledge and best practices to resolve a wide range of issues in creative ways.
  • Ability to communicate technical info and ideas so others will understand.
  • Strong knowledge of marketing, data sets, data requirements, data integrity rules, and data reporting.
  • Advanced skills in publishing regular updates on data findings and trends.
  • Experience with statistical software such as R and Python as well as BI tools such as Tableau, Qlikview and Google DataStudio
  • Intermediate SQL knowledge and skills.
  • Advanced knowledge of data mining tools and database software packages. Expert Microsoft Excel skills.
  • Advanced knowledge of market, customer, and competitor trends.
  • Advanced skills in tracking plan effectiveness.
  • Proficient in MarTech tools such as Google Analytics, DoubleClick, Marketo, Big Query, SalesForce..
  • Strong organizational and interpersonal skills. strong presentation skills. ability to apply knowledge and best practices to resolve a wide range of issues in creative ways.
  • Ability to communicate technical info and ideas so others will understand.
  • Ability to successfully work and promote inclusiveness in small groups.
  • Ability to provide FANATICAL support.

Rackers are fanatical about growth, innovation and collaboration. We are constantly striving to improve and better ourselves so that we can better support our clients. If you have a growth mindset and thrive under pressure, you are probably a great fit for our team!

#LI-MO1

About Rackspace

We accelerate the value of the cloud during every phase of digital transformation. By managing apps, data, security and multiple clouds, we are the best choice to help customers get to the cloud, innovate with new technologies and maximize their IT investments. We have been honored by Fortune, Forbes, Glassdoor and others as one of the best places to work. Join us on our mission to build the world's best technology services company.

More on Rackspace

Rackers aren't all alike. We look different. We think uniquely. We are from many places and our beliefs & backgrounds vary. But, being a Racker — a valued member of a winning team on an inspiring mission – is what connects us all. Rackers are encouraged to bring their whole self to work every day, as we know that unique perspectives fuel innovation and enable us to best serve our customers & communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.

Valid Through: 2019-10-28