Sr. Manager, Regional Marketing - APAC

Under Armour   •  

Baltimore, MD

Industry: Retail & Consumer Goods


5 - 7 years

Posted 155 days ago

This job is no longer available.


Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next. And this is exactly what we expect from each other.

Working with us means one key thing: no matter what you do, you see every day and every project as a chance to push your field forward. In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on. Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.
We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will.  Our goal is to Build A Great Team!  Will YOU…Protect This House?!


The Sr. Manager, Regional Marketing is a key part of the team responsible for driving strategic alignment, campaign execution and brand amplification of Under Armour’s voice around the world. This role offers a unique opportunity to be at the forefront of both global planning and in-market brand building for Under Armour’s fastest growing businesses. 

An exciting and dynamic role, this leader will be an excellent communicator who can influence and rally teams around commonalities. This teammate is the main point of contact within global HQ for the APAC region and will establish themselves as a regional expert and trusted business partner. On the regional side, this role builds the trust of the in-market team and supports driving strategy down to execution.

What will you do?

  • Partner with in-region brand management to create and drive a regional brand strategy that aligns with our global brand strategy
  • Collect and inject regional insights into the global planning process to ensure a truly global brand strategy
  • Drive Go-To-Market of select regional or global initiatives from insight to brief to asset delivery
  • Socialize strategies, ideas and activation plans between both regional and global brand teams to ensure early alignment and mitigate surprises
  • Understands regional similarities and differences in channel, media landscapes, social networks, etc and is able to effectively communicate and influence deliverables
  • Identify gaps and deliver solutions to align across the brand organization
  • Become a regional expert on both consumer and market and establish yourself as the clear, trusted point of contact at both regional and global HQ’s
  • Partner cross functionally with brand partners in Category and Brand Management orgs to troubleshoot and drive solutions to regional opportunities
  • Drive innovation across marketing mix and identify opportunities to disrupt
  • Deliver solutions that account for differences in consumer, channel, media mix, etc
  • Drive visibility and adherence to global brand standards across local initiatives & campaigns
  • Become versed in overall regional new business plans and growth strategies

What do you need?

  • GET IT DONE – ACCOUNTABILITY Maintains a high level of cooperation by communicating responsibilities and expectations to others. Takes ownership of team results by tracking individual Teammate contributions.
  • FIND A BETTER WAY – CREATIVITY & INNOVATION Continuously generates new ideas, strategy, and solutions -weighing options and taking risks. Encourages Teammates to share, build on, and challenge new ideas, products or solutions.
  • WIN TOGETHER – COLLABORATION Communicates within and across teams to solve problems and hit team goals. Takes on the role of the expert or leader as needed. Builds working relationships across matrixed teams in order to integrate individual perspectives. Acknowledges and encourages contributions of other Teammates.
  • THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences and demonstrates knowledge of global trends (social, political and/or economic), making the connection as to how they impact team goals.
  • MAPTHE FUTURE-STRATEGIC VISIONING Communicates team vision and goals in alignment with UA's strategic direction. Recognizes the potential impact of internal and external challenges on future state of the business unit, and develops action plans to meet these challenges.
  • BULID A GREAT TEAM-BUILDING TALENT Seeks opportunities to develop own leadership skills. Creates an environment for Teammates to grow and demonstrate new skills. Provides constructive and behavior-based feedback on performance and development. Motivates Teammates by tracking goals and celebrating significant milestones. Applies understanding of current and future talent needs in selection and development of talent.
  • MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.

What have you accomplished already?

  • BA required, MBA preferred
  • Minimum of 6-8 years of relevant marketing experience in the APAC region at a fast-paced, product-oriented, consumer-driven company
  • Established relationships at all levels, inclusive of the executive level, in the global marketing industry
  • Prior experience working for a global company with a strong, premium brand and a distinct culture
  • Experience working for either a start-up or high-growth organization is a plus
  • Proven leadership skills in managing a strong, experienced and diverse team
  • Experience conducting business and partnering with executives and staff in multiple regions globally, a plus
  • Proven global citizen through travel and diversity of experiences


Must be open to international travel 3-4 times per year